DENTSU - Senior Manager - Programmatic

Description:

About the Role:

We are seeking an energetic Programmatic Senior Manager to lead the planning, execution and strategy functions for Dentsu programmatic.

You will be responsible for building end-to-end campaign strategy across brands and ensuring both client-delight as well as aligning with internal stakeholders.

Responsibilities:

- Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.

- Monitor & analyse programmatic campaign performance metrics utilizing data driven insights to identify areas of improvement & adjust strategies accordingly.

- Work on campaign strategy which begins from understanding brand KPIs, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.

- Maintaining oversight and proactive management of multiple campaign planning and execution activities.

- Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.

- Manage and lead multiple brand accounts, participate in MBRs and QBRs to build strong client relationship by being a trusted partner.

- Bring in both planning and executional innovation to offer a value add to client KPIs & ensuring a proactive approach for the entire programmatic strategy.

- Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.

- Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc.

Qualifications:

- 6+ years of experience with at least 5 years in an agency environment.

- Deep expertise of planning & execution of both branding and performance mandate from clients.

- Expert of building PPT decks & single handedly running client meetings.

- Deep expertise of DV360, TTD, Amazon, Criteo & Xandr DSP platforms.

- Experience with DMPs, CDPs & ad-servers (Google CM360, Adobe, Flashtalking etc.

- Strong analytical skills with proficiency in Excel, Google Analytics, PowerPoint, PowerBI & other reporting tools.

- In depth understanding of all YouTube ad formats, frequency & reach planning as well as executional expertise.

- Proven experience in scaling programmatic offerings within an agency environment.

- This includes programmatic and social platforms (Google, Meta & others).

- Familiar with identity solutions, privacy regulations & other industry initiatives.

- Excellent communication skills.