DENTSU - Senior Account Manager - Paid Social

Description: The purpose of this role is to lead and manage the implementation and execution of Paid Social campaigns and strategies and the day-to-day communication with clients to help achieve their goals.

Job Description:

Key responsibilities:

- Develops account strategy in partnership with client and Paid Social Director and is accountable for the execution of strategy and achievement of KPIs.

- Responsible for the operational success of accounts, ensures deliverables are met on time and on budget.

- Owns and manages the client strategy and plans key campaign efficiencies.

- Manages all day-to-day efforts and is the primary day-to-day SME voice to the client.

- Plans accounts and growth opportunities, working closely with the Account Directors.

- Builds strong relationships across Client Services and other channel teams.

Location: Chennai

Brand: Paragon

Time Type: Full time

Contract Type: Permanent

Required Skills & Qualifications:

- Proven experience managing Paid Social campaigns in a digital agency or client-side environment.

- Strong understanding of major paid social platforms (Facebook/Meta Ads Manager, TikTok Ads, LinkedIn Ads, Pinterest Ads, X Ads, etc.).

- Ability to develop and execute data-driven strategies that drive performance.

- Excellent analytical and problem-solving skills, with the ability to translate data into insights.

- Strong communication and presentation skills, with experience managing senior stakeholders.

- Solid project management skills and the ability to handle multiple accounts or campaigns concurrently.

- Experience in client relationship management and delivering exceptional client service.

Preferred Qualifications:

- Experience mentoring junior team members or leading small account teams.

- Knowledge of attribution models, audience segmentation, and cross-channel media planning.

- Experience with analytics tools (Google Analytics, platform-specific dashboards, etc.).

- Familiarity with emerging social platforms and industry trends.