DENTSU - Manager - Paid Social

Key Responsibilities:

Paid Social Strategy & Leadership:

- Be fully accountable for the execution of these strategies and the achievement of defined Key Performance Indicators (KPIs) across all assigned client accounts.

- Lead the planning and execution of key campaign initiatives, identifying efficiencies and optimizing performance to maximize client ROI.

- Stay at the forefront of paid social media trends, platform updates, and emerging technologies, integrating new features and best practices into client strategies.

Campaign Management & Execution:

- Ensure all campaign deliverables are met on time, within budget, and to the highest quality standards.

- Proactively identify opportunities for campaign optimization, A/B testing, and audience expansion to continuously improve performance.

Client Relationship & Communication:

- Build and maintain strong, trusted relationships with clients through regular, proactive, and transparent communication.

- Lead client meetings, presentations, and performance reviews, effectively communicating complex data and strategies in a clear and compelling manner.

- Manage client expectations regarding campaign performance, timelines, and scope.

Account Growth & Financial Management:

- Actively identify and plan for account growth opportunities, working closely with Account Directors to expand services and demonstrate incremental value to clients.

- Ensure accurate budget pacing and financial reconciliation for all campaigns.

Cross-Functional Collaboration:

- Provide expertise and support to new business pitches and proposals when required.

Required Skills & Qualifications:

- Platform Expertise: In-depth knowledge and proven experience with major paid social platforms (Meta Ads Manager, LinkedIn Ads, X Ads, TikTok Ads, etc.).

- Strategic Thinker: Demonstrated ability to develop and execute effective Paid Social strategies that align with client business objectives and drive measurable results.

- Analytical Acumen: Strong analytical skills with the ability to interpret complex data, identify trends, and translate insights into actionable recommendations and optimizations. Proficiency with reporting tools and platforms.

- Communication Skills: Excellent verbal and written communication skills, capable of presenting complex information clearly, concisely, and persuasively to clients and internal stakeholders.

- Client Management: Proven experience in managing client relationships, setting expectations, and ensuring high levels of client satisfaction.

- Budget Management: Strong understanding of media buying principles and experience managing significant advertising budgets effectively.

- Detail-Oriented: Meticulous attention to detail in campaign setup, execution, and reporting.

- Proactive & Problem-Solver: A self-starter who takes initiative, anticipates challenges, and proposes effective solutions.

- Education: Master's/ Bachelor's degree in Marketing, Advertising, Business, or a related field. Relevant certifications (e.g., Blueprint, Google Ads Social Media Certifications) are highly preferred.