DENTSU - Creative Strategist/Campaigns Manager

Creative Strategist and Campaigns Manager.

Role Overview

We're looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries.

This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities

- Lead creative strategy for brand campaigns, digital series, and social-first content pieces.

- Build content calendars, channel strategies, and creative decks that align with business objectives.

- Translate briefs into sharp, actionable content ideas across genres and formats.

- Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life.

- Analyze platform trends, audience behavior, and content performance to optimize content plans.

- Craft and refine brand voice guidelines tailored for video content.

- Present strategies and campaign ideas to clients and internal teams.

- Contribute to pitch decks and creative proposals for new business opportunities.

Qualifications

- Have 4-7 years of experience in strategy, digital marketing, or agency-side creative planning.

- Have worked on brand campaigns, digital content, or social media storytelling.

- Can balance creativity with analytics, using performance data to inform strategy.

- Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.

- Know how to brief creators, copywriters, and video teams effectively.

- Are comfortable presenting and owning rooms, client-facing experience is a plus.

- Stay updated with trends, meme culture, and emerging formats in digital content.