Description:
- The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word.
- They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience.
- Develops language and copy in short form and long form to establish the tonality of ideas.
- They can act as mentor to junior members of the team and encourage learning.
Job Description:
Key responsibilities:
- Writes narratives, scripts and storyboards, annotations and treatments.
- Expresses ideas with clarity; on brand; on message and targeted to audience.
- Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity.
- Comprehends and understands brand continuity, brand guidelines and brand positioning.
- Creatively supports the effective use of technology and its applications to solve business problems.
- Contributes work to pitches.
- Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
- Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
- Executes creative concepts together with Art Director at the direction of the creative director.
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