Cyient - Senior Marketing Manager - Utilities & Spatial Intelligence

Role & responsibilities:

- Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion

- Develop the positioning framework for a product, platform, or software-based service lines across industries

- Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, the value proposition, competitive environment, and service or solution differentiation to target customers and prospects

- Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs

- Create and launch content-led thought leadership programs to create brand awareness and demand generation

- Utilize data analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs

- Report marketing related KPIs and data for the cluster

- Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account marketing planning and analyst engagement)

Preferred candidate profile:

- Strong business acumen and understanding of account-based marketing, digital and content marketing in an international b2b environment

- Proven ability to write thought leadership pieces, blog posts- and enablement

- Strong multi-tasking skills; comfortable working on multiple projects and in global time zones

- Collaborative and able to manage internal and external relationships and execute programs effectively across functions and geographies

- Research and assessment capabilities of competitive positioning

- Strong communication skills, both written and verbal English

- Ability to work in a fast pace environment and willingness to do both strategic and tactical tasks, travel as required to engage with business partners or customers

- ABM certified, a plus