Description:
Responsibilities:
- Identify and establish forward and backward linkages for rural products and agri-based enterprises.
- Develop and manage partnerships with buyers, e-commerce platforms, wholesalers, and retailers.
- Support SHGs and FPOs in achieving sustainable production and sales targets.
Capacity Building & Training:
- Conduct training programs for SHG and FPO members on enterprise management, financial literacy, digital marketing, and quality control.
- Build the capacity of local producer groups on market research, branding, and pricing strategies.
- Organize exposure visits, workshops, and product showcases.
Monitoring, Reporting & Documentation:
- Maintain data on SHG and FPO activities, production volumes, and revenue growth.
- Prepare periodic progress reports, case studies, and success stories.
- Track and document the impact of market interventions on rural livelihoods.
Partnership & Ecosystem Development:
- Collaborate with government departments, NABARD, SRLMs, and private partners for project implementation.
- Build relationships with local institutions, cooperatives, and NGOs to expand outreach.
- Support proposal development and CSR project alignment in livelihood and market linkage themes.
Product Development & Branding:
- Assist in developing value-added rural products (food, handicrafts, textiles, etc.).
- Work with design and marketing teams to create brand identities and packaging for SHG/FPO products.
- Coordinate product integration into BharatCares e-commerce and physical marketplace platforms.
Mandatory Qualification And Experience:
- Bachelors or Masters degree in Rural Management, Agriculture, Social Work, or related fields.
- 4-7 years of experience in livelihood development, SHG/FPO management, or rural enterprise promotion.
- Strong understanding of rural market ecosystems and agri-business value chains.
- Experience in coordinating with SRLMs, NABARD, or CSR-funded livelihood projects.
- Excellent communication, documentation, and stakeholder management skills.
- Proficiency in MS Office, Google Workspace, and report preparation.
Desired Skills:
- Experience in digital market integration (E-commerce platforms).
- Ability to build trust and rapport with rural communities and government stakeholders.
- Analytical mindset with data-driven decision-making capabilities.
Didn’t find the job appropriate? Report this Job
