Cornext Agri Products - Assistant General Manager - Sales - North India

Job Description :

We are seeking a dynamic and result-oriented Assistant General Manager - Sales to lead and scale both Machinery Sales and Silage Business operations. The role requires strong expertise in dealer development, distribution expansion, institutional sales, rural market penetration, team leadership, and P&L accountability.

The ideal candidate will have 15-18 years of experience in agri-machinery, tractors, farm equipment, cattle feed, silage, agri-inputs, or allied sectors, with proven leadership experience at regional/North India level.

Key Responsibilities :

Sales Strategy & Business Growth

i. Develop and execute national sales strategy for agricultural machinery and silage products.

ii. Drive volume growth, revenue expansion, and profitability.

iii. Identify new business opportunities including institutional sales (dairy farms, contractors, FPOs, large farmers).

iv. Lead product positioning, pricing strategy, and go-to-market planning.

Channel & Dealer Network Development

i. Appoint, expand, and manage distributor and dealer network across territories.

ii. Strengthen channel profitability and ensure dealer financial discipline.

iii. Implement structured dealer performance review systems.

iv. Ensure effective inventory management and secondary sales tracking.

Silage Business Expansion

i. Develop silage demand in dairy clusters and livestock-dense regions.

ii. Drive contractor model development for silage harvesting & supply.

iii. Promote mechanized silage solutions integrated with machinery sales.

iv. Manage seasonal planning and demand forecasting.

Team Leadership & Performance Management

i. Lead Regional Sales Managers, Territory Managers, and field sales teams.

ii. Set monthly/quarterly targets and monitor achievement.

iii. Build high-performance sales culture with strong review mechanisms.

iv. Conduct training programs for product knowledge and sales effectiveness.

Sales Planning, Forecasting & P&L Management

i. Prepare annual business plans, territory budgets, and sales forecasts.

ii. Monitor sales collection and receivables management.

iii. Drive working capital efficiency and ensure timely collections.

iv. Analyze market trends, competitor strategies, and pricing dynamics.

Branding & Market Development

i. Lead promotional campaigns, dealer meets, farmer meetings, and demonstrations.

ii. Organize melas, field demos, and product launches.

iii. Strengthen brand visibility in rural and semi-urban markets.

Key Performance Indicators (KPIs) :

- Revenue growth (Machinery & Silage separately and combined)

- Dealer network expansion

- Market share growth in key states

- Collection efficiency & reduction in overdue receivables

- EBITDA improvement

- Institutional sales growth

Eligibility :

Education :

- MBA in Sales/Marketing / Agri Business Management preferred

- B.Sc. Agriculture / B. Tech Agri / Engineering preferred

Experience :

13-18 years of experience in

i. Agricultural machinery / tractors / farm implements

ii. Silage / cattle feed / agri-inputs

iii. Rural sales & distribution

- Minimum 2-3 years in senior leadership role (AGM / Regional Head).

- Proven track record of dealer appointment & network scaling.

- Experience in P&L ownership and multi-state sales management.

Key Competencies :

- Strategic Sales Planning

- Channel & Distribution Management

- Rural Market Expertise

- Institutional & Key Account Management

- Budgeting & Forecasting

- Team Leadership & Coaching

- Negotiation & Commercial Acumen

- Product Launch & Market Development

Preferred Background :

Candidates with experience in companies dealing with

i. Farm equipment & tractors

ii. Silage / dairy feed / fodder solutions

iii. Agri business & rural distribution networks

Job Location : Remote Position (Preferable North India)