Key Responsibilities:

- Develop and execute comprehensive content strategies aligned with the organization's and clients' communication goals.

- Plan and oversee content calendars for digital platforms, press releases, campaigns, newsletters, and social media.

- Conceptualize creative themes and storytelling ideas for government initiatives, public campaigns, and brand communication.

- Ensure the tone, language, and style are consistent with brand identity and communication standards.

- Conduct content audits to evaluate effectiveness and recommend improvements.

- Lead and mentor a team of content writers, editors, designers, and video editors.

- Assign projects, review outputs, and ensure timely delivery of all content deliverables.

- Conduct training sessions to enhance team creativity, writing quality, and digital media understanding.

- Foster a collaborative environment that encourages innovation and performance excellence.

- Oversee the creation of original, compelling, and accurate content for various mediums - including web, print, social media, and multimedia.

- Review and edit content to maintain quality, clarity, and consistency.

- Collaborate with the design team to ensure visual storytelling complements written content.

- Write and review press releases, articles, campaign scripts, video storyboards, reports, and speeches as required.

- Ensure that all content aligns with government guidelines and communication ethics when applicable.

- Work closely with government departments, agencies, and corporate clients to understand communication requirements.

- Translate briefs into effective content strategies and deliverables.

- Present content concepts and strategies to clients, incorporating feedback effectively.

- Ensure client satisfaction through proactive communication and high-quality delivery.

- Manage and optimize content across digital channels (websites, blogs, social media, newsletters, YouTube, etc.).

- Collaborate with digital marketing teams for SEO optimization, keyword integration, and audience engagement strategies.

- Analyze content performance metrics (views, reach, engagement, conversions) and refine strategies accordingly.

- Stay updated on emerging digital content trends, formats, and technologies.

- Conceptualize and lead integrated content campaigns for social impact, public awareness, and brand engagement.

- Coordinate with creative, design, PR, and digital teams for seamless campaign execution.

- Ensure content aligns with media plans and event-based communication strategies.

- Supervise the production of audio-visual content including short films, documentaries, and digital ads.

Key Requirements:

Educational Qualifications:

- Graduate degree in Mass Communication, Journalism, English, or any related field.

- Certification or diploma in Multimedia, Graphic Design, Video Editing, or related domain preferred.

Professional Experience:

- 7+ years of professional experience in content creation, communication, or media production.

- Minimum 4 years in a leadership or content management role.

- Experience working on government or public sector communication projects is highly desirable.

Technical & Creative Skills:

- Strong command over content strategy, storytelling, and editorial planning.

- Proficiency in English and Hindi (both written and spoken).

- Familiarity with SEO tools, social media analytics, and digital marketing concepts.

- Knowledge of content management systems (CMS) such as WordPress or Drupal.

- Basic understanding of Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, After Effects) or equivalent tools.