Comodo - Director - Demand Generation

About the Role:

- We're seeking a Director of Demand Generation who can drive pipeline, not just leads.

- You will own the strategy, execution, and performance of all demand gen programs across digital, ABM, content syndication, and partner channels-obsessing over conversion rates, CAC, CPL, pipeline velocity, and ROI.

- This is a performance-first role: your success is measured by the pipeline and revenue you help generate.

- If you're a full-stack marketer who can think strategically, execute ruthlessly, and optimize endlessly, we want you.

Key Responsibilities:

- Own the full-funnel demand generation strategy: Design and manage scalable, multi-channel campaigns to drive high-quality MQLs and SQLs that convert to revenue.

- Pipeline accountability: Hit monthly and quarterly targets for sourced and influenced pipeline in close collaboration with sales.

- Campaign development: Build and run integrated campaigns across digital (search, social, retargeting), email, events, ABM platforms, and content syndication.

- Data & performance optimization: Analyze funnel metrics across every stage to identify drop-off points, iterate fast, and improve results continuously.

- Technology leadership: Own and optimize the demand gen tech stack (HubSpot, Marketo, Salesforce, ZoomInfo, 6sense, etc.

- Sales alignment: Partner with SDR and AE teams to ensure seamless handoff, tight feedback loops, and campaign execution that supports the sales process.

- Team leadership: Manage a small team (internal or agency), fostering a performance-oriented culture with accountability, experimentation, and continuous learning.