Collegedunia.com - Affiliate Manager - Mobile Advertising

Description:

Roles and Responsibilities:

- Affiliate and Publisher Management

- Recruit, onboard, and maintain relationships with affiliates and publishers.

- Negotiate commission structures, promotional terms, and partnership agreements.

- Provide affiliates with necessary marketing materials, performance updates, and campaign guidelines.

- Ensure compliance with brand policies, legal requirements, and performance standards.

- Campaign Management

- Plan, launch, and manage affiliate marketing campaigns across multiple channels.

- Monitor campaign performance and ensure alignment with overall marketing goals.

- Collaborate with creative and performance marketing teams to develop high-converting creatives and landing pages.

- Track KPIs such as conversions, ROI, CPA, and LTV to evaluate campaign effectiveness.

- Mobile Attribution and Tracking

- Manage and optimize mobile attribution through platforms such as Appsflyer, Adjust, and Branch.

- Set up tracking links, deep links, and attribution models to ensure accurate performance measurement.

- Analyze user acquisition data and identify optimization opportunities for mobile campaigns.

- Ensure proper integration of SDKs and tracking tools for accurate reporting and fraud prevention.

- Performance Analysis and Optimization

- Continuously analyze affiliate performance data to identify trends and growth opportunities.

- Implement A/B tests and optimize creatives, targeting, and offers to maximize ROI.

- Identify underperforming affiliates or channels and take corrective actions.

- Budgeting and Reporting

- Manage affiliate marketing budgets, forecast spend, and ensure profitability.

- Prepare regular reports and insights on affiliate performance and campaign ROI for senior management.

- Collaboration and Strategy Development

- Work closely with marketing, analytics, and product teams to align affiliate strategies with business goals.

- Stay updated with affiliate marketing trends, technologies, and best practices to drive innovation and growth.

Key Requirements:

- 2-5+ years of experience in affiliate or performance marketing.

- Proven experience managing affiliates, publishers, and campaigns.

- Hands-on knowledge of Appsflyer, Adjust, and Branch for mobile attribution.

- Strong analytical skills with experience using data and reporting tools.

- Ability to optimize campaigns for ROI, CPA, and conversion goals.

- Excellent communication, negotiation, and relationship management skills.

- Strong organizational and multitasking abilities.

- Familiarity with digital marketing channels (SEO, SEM, Display, Social, Mobile)