Role Overview:

- At Clayworks, brand is not a campaign - it is a long-term commitment.

- We are looking for a Brand Marketing Manager who will be the custodian of the Clayworks brand, responsible for shaping how the brand is perceived across media, markets, and moments that matter.

- This role demands strong ownership of PR, awards, and thought leadership platforms as essential tools for building credibility, trust, and long-term brand equity.

- This is a brand-first leadership role, not a performance or growth marketing position.

Core Responsibility:

Own, protect, and evolve the Clayworks brand narrative, anchored in our philosophy of Humansense at Work, while actively building brand authority through media, recognition, and industry presence.

Key Responsibilities:

1. Brand Strategy & Stewardship

- Own and maintain the Clayworks brand framework, manifesto, tone of voice, and visual language

- Ensure consistency across: Website and digital presence, Corporate decks and proposals

- Lookbooks, brochures, and publications, Events, launches, and on-ground branding , Act as the final brand checkpoint for all outward-facing communication

2. PR, Awards & Thought Leadership

- Own and execute Clayworks' PR strategy across business, design, sustainability, and real estate media

- Identify, evaluate, and manage award submissions across architecture, sustainability, workplace, and business platforms

- Build relationships with: Editors, Journalists, Industry bodies, Curators and platform owners

- Position Clayworks leadership as credible voices through: Articles, Interviews, Panels, Industry forums

- Ensure all external recognition aligns with the brand's tone and philosophy - never loud, never forced

3. Narrative & Storytelling

- Translate Clayworks' philosophy into long-term narratives, not one-off campaigns

- Shape stories for: New centre launches, Sustainability initiatives, Design-led case studies, Founder perspectives

- Work closely with founders to articulate ideas with clarity, depth, and restraint

4. Content & Creative Direction

- Lead the direction of all brand content: Editorial content, Films and documentaries, Photography

- Coffee table books and long-format assets

- Collaborate with designers, architects, filmmakers, and writers

- Maintain a consistently high aesthetic and editorial standard

5. Internal & External Brand Alignment

- Ensure internal teams understand and represent the brand correctly

Build clear brand tools and narratives for:

- Sales and leasing teams

- Brokers and channel partners

- External agencies and vendors

- Guard against brand dilution at every touchpoint

What Success Looks Like:

- Clayworks is recognised as a credible, thoughtful, premium brand

The brand has strong presence across:

- Relevant media platforms

- Award ecosystems

- Industry conversations

- Content and recognition feel earned, not manufactured

- The brand is consistent, calm, and respected

Who You Are:

- You think long-term, not campaign-to-campaign

- You have strong editorial judgment and aesthetic sensibility

- You are confident managing PR, awards, and media conversations

- You know when to push visibility - and when to hold back

- ou can work closely with founders and leadership with maturity

Required Experience & Skills (Mandatory):

- 5-10 years of experience in brand marketing or brand strategy

- Proven experience in PR, awards, and thought leadership platforms

- Strong storytelling and editorial capabilities

- Experience handling media relationships and recognition frameworks

- Ability to manage agencies while retaining brand control

- Comfort working in founder-led, design-driven environments