Posted by
Posted in
Sales & Marketing
Job Code
1707707

This position is based in Mauritius and would require relocation.
Job Overview:
We are seeking a highly motivated and strategic Specialist for Credit Card Portfolio to oversee the performance and growth of our credit card products. The ideal candidate will possess a deep understanding of credit card portfolio management, exhibit strong analytical skills, and demonstrate a proven track record in achieving spend and ENR (Active Cardholder Rate) targets. This specialist role will be responsible for developing and implementing strategies to drive activation, spend activation, retention, and usage across different customer segments.
Candidate needs to financially understand the Card products, be able to create a profit and loss statement, look at the revenue and cost lines - and further help optimize these lines to affect portfolio outcomes.
This role will be a unique combination of financial planning, control, analysis and portfolio interventions including campaigns and marketing interventions.
Responsibilities:
- Portfolio Performance Management: Analyze and monitor the performance of credit card portfolios, including activation rates, spend trends, attrition rates, and usage patterns. Develop strategies to optimize the portfolio's key performance indicators and achieve set targets.
- Segmented Offer Strategy: Design and implement segmented offers to increase spend and activation, considering customer demographics, behavior, and preferences. Conduct cost-benefit analysis (CBA) for various segmented offers to ensure profitability.
- Spend Milestone Based Strategies: Create and execute strategies based on spend milestones to encourage increased card usage. Collaborate with marketing and product teams to design promotions and campaigns that align with spend milestone objectives.
- Customer Segmentation: Utilize data analytics to segment customers based on their spending habits, activation patterns, and potential attrition risks. Develop targeted retention strategies for different customer segments.
- Activation goals: Set and achieve 1-month, 3-month, and 6-month activation targets for new credit card acquisitions. Implement initiatives to activate dormant cards and convert never-used customers into active users.
- P&L Management: Manage the Profit & Loss (P&L) for existing credit card products, ensuring profitability and cost-effectiveness. Candidate needs to financially understand the Card products, be able to create a profit and loss statement, look at the revenue and cost lines - and further help optimize these lines to affect portfolio outcomes. Monitor and optimize revenue streams, including interest income, fees, and other associated revenues.
- ENR (Active Cardholder Rate) Targets: Develop and implement strategies to achieve and maintain high ENR targets. Identify and address factors contributing to cardholder inactivity and attrition.
- Never Used, Never Paid Segmentation: Identify and segment customers who have never used their cards or have never made payments. Implement tailored strategies to activate and engage this specific customer segment.
Candidate Profile:
- Bachelor's degree in Business, Finance, or a related field; Master's degree preferred.
- Proven experience in credit card portfolio management
- Strong analytical and data-driven decision-making skills.
- Excellent understanding of financial metrics, including P&L analysis.
- Proficient in creating and analyzing cost-benefit models.
- Ability to collaborate cross-functionally with marketing, risk, and product teams.
- Excellent communication and presentation skills.
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Posted by
Posted in
Sales & Marketing
Job Code
1707707