Title: Chief Marketing Officer (CMO)

Location: Remote (India-based preferred)

Employment Type: Full-Time or Part-Time (depending on experience)

Reporting To: Founder

Role Overview:

The Chief Marketing Officer will be responsible for developing and executing the overall marketing strategy, ensuring brand consistency across all customer touchpoints, and driving revenue growth through social media, email marketing, affiliate partnerships, and performance-driven campaigns. This role requires a blend of strategic leadership, analytical thinking, luxury brand expertise, and hands-on execution. The successful candidate will work closely with the Founder and merchandising team to elevate brand presence and optimise customer acquisition and retention.

Key Responsibilities:

Marketing Strategy & Brand Leadership:

- Develop and execute the overall marketing strategy aligned with business objectives.

- Create seasonal marketing calendars supporting product launches, bridal seasons, and gifting occasions.

- Maintain and evolve brand positioning, messaging, and visual identity across all channels.

- Ensure all marketing initiatives reflect the luxury heritage and premium positioning of the brand.

Social Media Marketing (Meta & Pinterest):

- Lead paid and organic social media strategy across Instagram, Facebook, and Pinterest.

- Analyse platform performance using Meta Business Suite and Pinterest Analytics.

- Oversee content planning, creative direction, and campaign execution.

- Manage audience targeting, budget allocation, and creative testing for paid campaigns.

- Monitor industry trends and emerging platform opportunities.

Email Marketing & CRM:

- Own and develop the brand's email marketing strategy.

- Build and optimise automated customer journeys and lifecycle campaigns.

- Manage customer segmentation and retention initiatives.

- Analyse email performance metrics and continuously improve engagement and revenue generation.

- Work closely with merchandising teams to align campaign priorities with product launches and stock availability.

Merchandising & Product Collaboration:

- Partner with merchandising teams to ensure marketing campaigns support commercial objectives.

- Contribute to product launch planning and go-to-market strategies.

- Provide marketing insights regarding product positioning, pricing communication, and presentation.

Affiliate Marketing & Influencer Partnerships:

- Manage and grow affiliate programmes through Awin.

- Oversee creator partnerships and brand activity on LTK (LikeToKnowIt).

- Identify and onboard high-quality luxury, bridal, fashion, and lifestyle affiliates.

- Monitor affiliate performance, conversions, ROAS, and revenue contribution.

- Ensure all partnerships align with brand standards and positioning.

Reporting & Performance Analysis:

- Build and maintain marketing dashboards covering social, email, affiliate, and campaign performance.

- Present regular performance reports and strategic recommendations to leadership.

- Use data-driven insights to inform marketing decisions and demonstrate ROI.

Essential Requirements:

Experience:

- Senior-level marketing experience within luxury, jewellery, bridal, fashion, or premium lifestyle brands.

- Proven expertise in digital marketing strategy and execution.

Strong experience with:

1. Meta Business Suite.

2. Pinterest Analytics.

3. Email marketing platforms (preferably Klaviyo).

4. Affiliate marketing through Awin.

5. LTK / creator affiliate programmes.

- Experience collaborating closely with merchandising or product teams.

- Demonstrated success driving brand growth and commercial performance.

Skills & Competencies:

- Strong strategic and commercial mindset.

- Excellent analytical and reporting capabilities.

- Creative eye for luxury branding, content, and storytelling.

- Ability to balance strategic planning with hands-on execution.

- Outstanding communication and stakeholder management skills.

- Highly organised, proactive, and self-motivated.

- Comfortable working within a founder-led business environment.

Desirable Experience:

- Influencer gifting and ambassador programme management.

- Editorial and PR partnership experience.

- Shopify or luxury e-commerce platform knowledge.

- Understanding of customer journey mapping and seasonal retail cycles.

- SEO knowledge and luxury e-commerce content optimisation experience.

Working Arrangement:

- Remote position.

- Full-time or part-time engagement depending on experience and suitability.

- Salary to be determined based on experience and expertise.

Ideal Candidate Profile:

The ideal candidate is a commercially driven luxury marketer who combines strategic vision with operational excellence. They possess a deep understanding of premium consumer behaviour, have experience managing multi-channel marketing functions, and can successfully balance brand storytelling with measurable business outcomes.