Channel Head - Social Media Platform

Channel Head - YouTube Platform

About the job:

We are launching a new-age, niche YouTube channel and are looking for a Channel Head who lives and breathes YouTube. This role is ideal for someone who understands what works on YouTube todayespecially short-form contentand can build, scale, and lead a high-performing digital channel from the ground up.

Note: This is a non-political content platform.

Role & Responsibilities:

- Own the end-to-end strategy and growth of the YouTube channel

- Develop content frameworks for long-form and short videos (Shorts/Reels-style)

- Deep understanding of YouTube algorithms, trends, thumbnails, hooks, retention & monetization

- Guide content planning based on audience insights, analytics, and performance data

- Work closely with creators, editors, designers, and marketing teams

- Experiment with formats, titles, posting strategies, and new features

- Build and manage a content calendar aligned with growth goals

- Ensure brand consistency, quality, and scalability

- Track KPIs such as views, watch time, CTR, subscriber growth, and engagement

Candidate Profile:

- 7+ years of hands-on experience with YouTube or digital video platforms

- Proven track record of growing YouTube channels or digital IPs

- Strong command of short-form video strategy

- Deep understanding of what clicks, what converts, and what trends

- Comfortable working in a fast-paced, entrepreneurial setup

- Strong leadership, decision-making, and execution skills

- Excellent content sense and audience psychology

- Experience with analytics tools and performance dashboards is a plus