Company Size: Large-scale / Global. Experience Required: 4-8 years. Working Days: 5 days/week. Office Location: Andheri East, Mumbai, Domlur, Bengaluru. Role & Responsibilities: - We are seeking a dynamic and talented Assistant Product Marketing Manager with a passion for mobile apps to join our growing team. - The ideal candidate will play a crucial role in new product ideation, executing successful go-to-market strategies, and ensuring the overall success of our mobile applications. - This role requires a combination of strategic thinking, creativity, analytical skills, and effective communication. - New Product Ideation: Collaborate with cross-functional teams to generate innovative ideas for new mobile app products. - Conduct market research and analysis to identify emerging trends and opportunities. - Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products, ensuring successful product launches. - Work closely with the product development team to align marketing initiatives with product features and benefits. - Competitor Research: Conduct thorough competitor analysis to understand market trends, identify competitive advantages, and position our products effectively. - User Lifecycle Management: Develop and implement strategies to optimize the user lifecycle, from acquisition to retention. - Utilize data-driven insights to enhance user experience and engagement. - A/B Testing: Design and execute A/B testing initiatives to optimize marketing campaigns and improve key performance indicators. - App Store Optimization (ASO): Implement effective ASO strategies to enhance the visibility and discoverability of our mobile apps on various app stores. - Stakeholder Management: Collaborate with internal teams, including product development, design, and sales, to ensure alignment and successful product launches. - Build and maintain strong relationships with external stakeholders, including partners and vendors. Ideal Candidate: - Communication: Excellent written and verbal communication skills. - Ability to convey complex ideas in a clear and compelling manner. - Product Analytics: Strong understanding of product analytics and the ability to derive actionable insights from data. - App Media Buying: Experience with app media buying platforms, including Google, Facebook, AppLovin, Taboola, etc. - Proven ability to optimize campaigns for maximum ROI. - App Monetization: Knowledge of various app monetization models and strategies. - Ability to develop and implement monetization plans that align with business goals. - Design and Messaging: A keen eye for design and messaging to create visually appealing and effective marketing materials. - Understanding of how design elements impact user engagement. - If you are a results-driven individual with a passion for mobile apps and possess the skills outlined above, we invite you to apply for this exciting opportunity. - Perks, Benefits and Work Culture. - Flexible work hours and leaves. - Salary advance. - Maternity/Paternity leave benefits & adoption assistance. - Butler & Concierge services. - Team Off-sites & Celebrations. - Beyond Work. - Insurance benefits for you and family. - Interest-free loans. - Gift vouchers for special moments. - Fully-equipped Gym. - Education Sponsorship Programs.

Bangalore

Mumbai

Others

CG-VAK Software & Exports - Product Marketing - B2C Digital Products 

Job Description for CG-VAK Software & Exports - Product Marketing - B2C Digital Products  in C G Vak Softwares Exports Limited in  Bangalore Mumbai Others for (4-8) years of experience. Apply Now!