Category Head - D2C Business - IIM/FMS/ISB/MDI

Category Head - D2C

Client is a Leading player in it's domain and growing at a rate of 10-15% Q-on-Q

Role and Responsibilities:

Marketing Efforts:

- Develop and implement comprehensive digital marketing strategies to drive traffic to the D2C website through various channels, including SEO, PPC, social media, and affiliate marketing.

- Analyze performance metrics to optimize campaigns for maximum ROI and conversion rates.

- Enable Social commerce as a alternative channel to scale -up

Sales & Margins Management:

- Own and oversee the sales performance, ensuring alignment with overall business objectives and revenue targets.

- Monitor profit margins and implement strategies to improve profitability through pricing, promotions, and product mix.

Merchandising & Inventory Management:

- Lead merchandising efforts to curate and present products effectively, enhancing the customer shopping experience.

- Oversee inventory management processes to ensure optimal stock levels, minimize excess inventory, and prevent stockouts.

Catalogue Management:

- Manage the online product catalogue, ensuring accurate and up-to-date product descriptions, images, and specifications.

- Collaborate with cross-functional teams to ensure smooth product launches and updates.

Offer Management:

- Develop and execute promotional offers and campaigns that drive sales and enhance customer engagement.

- Monitor and analyze the performance of promotions to inform future strategies.

Customer Experience Management:

- Maintain a customer-centric approach to enhance overall customer experience on the website, from browsing to checkout.

- Implement and manage customer feedback mechanisms to identify areas for improvement.

- Own the customer experience on Affordability levers & O2D TATs that stand out as a differentiator within the e-commerce ecosystem.

- Establish and maintain turnaround times for key processes such as order fulfillment, customer service inquiries, and product updates.

Website Hygiene & Performance:

- Ensure the website maintains high standards of hygiene, including fast load times, user-friendly navigation, and mobile responsiveness.

- Regularly conduct audits and implement best practices for website management.

Qualifications:

- Bachelor's degree, Business Administration, or a related field; MBA must from top tier institutions.

- Proven experience in e-commerce management,D2C, digital marketing , and performance analytics , preferably in a startup environment.

- Strong understanding of merchandising, inventory management, and sales optimization strategies.

- Excellent analytical skills with the ability to derive actionable insights from data.

- Exceptional leadership and team management abilities.

- Strong communication and interpersonal skills, excellent stakeholder management .

- Familiarity with e-commerce platforms, web analytics tools, and marketing automation software.

- Willingness to work & adapt to the startup kind of an environment.