Campaign Manager - Software Industry

Description:

- Lead full-funnel, integrated campaignsowning planning and execution across digital channels including ads, email and landing pages

- Collaborate with customers to design targeted, scalable campaigns that translate product capabilities into segment-specific value

- Launch and manage multi-channel go-to-market motions, aligning paid acquisition, email and web experiences to audience journeys

- Continuously optimize digital touchpoints and conversion paths across all funnel stages

- Monitor segment-level and campaign-specific KPIs; apply performance insights to iterate on messaging, targeting and channel mix

- Drive experimentation through structured A/B testing to improve campaign performance and conversion

Requirements:

- 7+ years in B2B marketing with hands-on experience leading audience-first strategies across segments and industries

- Proven success executing integrated campaigns that deliver measurable pipeline and business impact

- Deep understanding of B2B buyer behaviorchannels, personas and decision dynamics

- Expertise in building GTM strategies at the segment levelpersona definition, journey mapping and channel orchestration

- Strong analytical acumenable to translate data into strategy and continuous improvement

- Fluency with modern marketing tech stackMAPs, native ad platforms, CRMs and analytics tools

- Experience in B2B SaaS with solid grasp of growth metrics and business models

Preferred:

- Experience in high-growth tech or PLG-first companies with enterprise sales motions

- Background in growth or technical marketing for software or SaaS products

- Direct ownership of pipeline goals for a defined segment or persona

- Understanding of enterprise sales cycles and how marketing can support multi-touch, high-consideration deals