Description:

California Burrito is a rapidly expanding Mexican fast-casual restaurant chain on a mission to redefine fast-food. We believe that fast-food should be wholesome, sustainable, and great-tasting, made from real, honestly good ingredients.

With over 120+ locations across India in Bangalore, Delhi, Hyderabad, Chennai, and Pune, we offer a popular 'make-it-yourself' menu featuring freshly made burritos, tacos, bowls, salads, and nachos. Our commitment to customizable options makes us a go-to choice for customers with specific dietary requirements, including vegetarian, vegan, and paleo. We are focused on making sustainable living an accessible habit for all our patrons.

Website: www.californiaburrito.in

LinkedIn: www.linkedin.com/company/californiaburrito

Instagram: https://www.instagram.com/californiaburrito_in/

Corporate Office: 1st Floor, Sapota Park, Joseph Chammanur Hall, 1st Main Rd, 1st Cross Rd, Indiranagar, Bengaluru, Karnataka 560038

The Role: Head of Brand & Content

We are seeking an extremely talented storyteller to bring our brand's dream and values to life. The Head of Brand & Content will be the creative force responsible for defining, shaping, and entertaining our growing fan base. This role requires a self-starter who is ready to take on the challenge of building a category-defining brand in the fast-food space.

You will report directly to the CEO and enjoy significant autonomy in your work, with the necessary resources at your disposal to achieve phenomenal results.

Key Roles & Responsibilities:

The successful candidate will be a creative leader with a hands-on approach to content and brand development:

Brand Strategy & Content Creation:

- Create phenomenal content (ideate, produce, and direct) that effectively tells the California Burrito story and significantly contributes to brand-building.

- Develop an effective content strategy that spans all core brand pillars and channels (digital, in-store, social, etc.).

- Ensure cohesiveness across all brand touch-points, ensuring alignment with the overarching brand strategy and voice.

Creative Management & Execution:

- Manage, mentor, and lead the internal creative team (design & content) to execute high-quality, impactful work.

- Plan and execute all photoshoots and videoshoots, maintaining high production standards and brand integrity.

- Write clear, concise, and inspiring briefs for all external creative partners and agencies.

- Oversee and manage external agency relationships, ensuring efficient execution of campaigns.

Consumer Insights & Market Building:

- Conduct consumer research to derive actionable insights that inform content and brand strategy.

- Identify key levers to build the fast-casual Mexican category in India, focusing on increasing brand penetration and market share.

- Engage with customers directly to foster a customer-focused culture and gather authentic feedback.

The Ideal Candidate Profile:

The candidate must be a passionate individual with a proven ability to build brands through powerful narrative.

- Experience: 4+ years of relevant work experience, preferably within a high-growth environment.

- The Storyteller: A strong ability to craft compelling narratives that resonate emotionally with our target audience.

- The Brand Builder: Proven track record in developing and executing brand strategies that drive awareness and loyalty.

- Self-Starter: Highly motivated, proactive, and ready to take ownership and embrace new challenges with minimal supervision.

- Agency Collaboration: Preferred experience working with creative agencies, including involvement in ideation, scripting, campaign execution, and managing multiple simultaneous campaigns.

- Creative Excellence: Strong copywriting skills with a meticulous eye for detail and the ability to maintain a consistent brand voice.

- Customer Focus: Comfortable and adept at interacting and communicating with customers to gather insights and build rapport.

Compensation & Benefits:

- Salary: Commensurate with experience, up to 35 LPA (Lakhs Per Annum).

- Expenses: Conveyance and mobile expenses will be covered by the company.