BytePe - Manager/Senior Manager - Performance Marketing

Job Title: Performance Marketing Manager / Senior Manager

Location : Bengaluru

Experience : 7 years

Industry : D2C / Performance Marketing / Consumer Tech

About BytePe :

At BytePe, we're building the next-generation subscription & financing platform for high-end electronics, focused on Gen Z and millennials. We combine flexible ownership models with powerful credit solutions to make premium tech accessible.

Role Overview :

We are looking for a hands-on, mid-level performance marketing leader to drive BytePe's growth charter end-to-end. This role requires a blend of analytical thinking, creativity, and deep execution focus. The ideal candidate has scaled niche D2C brands and understands how to balance performance marketing with long-term brand building.

Key Responsibilities:

- Lead the entire performance marketing function, from strategy to execution, across paid digital channels (Google, Meta, affiliates, etc.).

- Develop and manage acquisition, retargeting, and conversion campaigns to drive efficient growth.

- Optimize customer acquisition costs (CAC) while improving LTV and ROI.

- Own and scale paid media budgets while identifying new growth opportunities.

- Build BytePe's digital presence through both performance campaigns and brand awareness initiatives.

- Collaborate with design, product, and content teams to develop high-performing creatives and landing pages.

- Analyze campaign performance metrics, run experiments, and refine strategies based on data insights.

- Drive visibility and positioning for BytePe within its niche target audience - Gen Z & millennials interested in premium electronics.

- Stay updated on industry trends, new tools, and evolving ad platform policies.

Qualifications:

- 4-7 years of hands-on experience in digital/performance marketing, preferably with fast-growing D2C brands.

- Deep experience in Google Ads, Meta Ads, and other paid channels; experience with affiliate marketing is a plus.

- Prior exposure to niche segments such as premium tech, fashion, or lifestyle brands is preferred.

- Strong analytical and data interpretation skills with a performance-first mindset.

- Ability to balance growth objectives with brand-building initiatives.

- Excellent collaboration and communication skills.

- Comfortable working in high-growth, fast-paced environments.

Preferred Background:

- Prior experience in scaling D2C or consumer tech brands targeting niche or premium audiences.

- Familiarity with marketing tools such as Google Analytics, Shopify, CleverTap, Mixpanel, etc.

What We Offer:

- High-impact, high-ownership role in a fast-scaling fintech brand.

- Freedom to shape BytePe's growth strategy from the ground up.

- Collaborative team culture with strong learning opportunities.