Business Head/Vice President - Growth

Description:

Key Responsibilities:

- Develop and implement a comprehensive and cohesive business growth strategy that aligns with the company's vision and financial goals.

- Own the P&L for all growth-related channels, ensuring profitability and sustainable expansion.

- Utilize market intelligence, consumer insights, and data analytics to identify new growth opportunities and market trends.

Performance Marketing & Digital Acquisition:

- Lead the strategy and execution of all performance marketing initiatives, including paid social, SEM, SEO, affiliate marketing, and influencer collaborations.

- Optimize customer acquisition cost (CAC) and lifetime value (LTV) across all channels.

- Drive a data-centric approach to measure, analyze, and report on campaign performance, ensuring a high return on ad spend (ROAS).

E-commerce & Website Excellence:

- Oversee the companys D2C website like Shopify, driving traffic, conversion rate optimization (CRO) etc

- Manage the end-to-end user experience, from landing page optimization to checkout flow, to create a seamless and engaging customer journey.

- Lead CRM and retention strategies, including email marketing, loyalty programs, and subscription models.

Quick Commerce & Marketplace Expansion:

- Develop and manage our presence on quick commerce platforms (e.g., Blinkit, Swiggy, Zepto) and major online marketplaces (e.g., Amazon, Myntra, Nyka, Flipkart).

- Create and execute strategies to optimize product listings, drive sales velocity, and manage marketplace advertising budgets.

Retail & Omnichannel Strategy:

- Spearhead the development and execution of our offline retail strategy, from initial market entry to scaling our presence in key retail accounts.

- Build and nurture relationships with retail partners, distributors, and brokers.

- Ensure a seamless omnichannel experience that integrates our online and offline channels.

Team Leadership & Development:

- Build, mentor, and lead a high-performing, cross-functional growth team.

- Foster a culture of innovation, collaboration, and continuous improvement.

- Set clear goals and KPIs for the team, providing regular feedback and professional development opportunities.

We are seeking a seasoned and strategic Vice President of Business Growth to join our executive team. This is a critical leadership role responsible for architecting and executing a multi-channel growth strategy across all consumer touchpoints. The ideal candidate will have 15-20 years of extensive experience in scaling premier D2C brands and a proven track record of driving revenue growth through a holistic approach that encompasses performance marketing, e-commerce, quick commerce, and retail.

Qualifications & Experience:

- 15-20 years of progressive experience in marketing and business growth, with a significant portion of that time in a leadership role at a high-growth, premier D2C brand.

- A proven track record of scaling a D2C business from a significant revenue milestone to the next level of growth.

- Deep, hands-on expertise across the entire growth ecosystem: performance marketing, e-commerce (D2C), quick commerce, marketplaces, and retail.

- Strong financial acumen with experience managing a P&L and significant marketing budgets.

- Exceptional analytical skills and a data-driven mindset, with proficiency in analytics tools (e.g., Google Analytics) and data visualization platforms.

- Outstanding leadership and communication skills, with the ability to inspire and motivate a team and work collaboratively with cross-functional stakeholders.

- A passion for our mission and a genuine interest in the femtech or menstrual health space is a significant plus.