Business Finance Lead - Rural eCommerce

Description:

About the Role:

We are a fast-scaling rural commerce company building a distributed supply chain and commerce ecosystem for Bharat. We are looking for a strategic and execution-focused Business Finance Leader to partner closely with Founders, Category Heads, and Operations to drive financial planning, unit economics, profitability, and long-term business scalability.

This is a high-ownership role that goes beyond reporting and compliance it requires someone who thrives in ambiguity, moves fast, and builds financial frameworks from scratch.

Key Responsibilities:

Strategic Finance & Business Partnering:

- Drive financial planning, forecasting, budgeting, and variance analysis across business units.

- Support business strategy by modeling new initiatives, revenue lines, pricing structures, credit policies, and rural distribution economics.

- Enable decision-making through deep financial insights, benchmarking, and scenario modelling.

Performance Tracking & Unit Economics:

- Own category-level and regional P&L, CAC/LTV models, contribution margin, and gross-to-net analytics.

- Build dashboards with real-time visibility into working capital, burn, and operational financial metrics.

- Implement cost optimization initiatives across logistics, warehousing, procurement, and credit.

Process & System Building:

- Set up financial controls for cash handling, vendor management, rural hub operations, field teams, and procurement.

- Build and scale ERP and MIS frameworks aligned with growth.

- Partner with data and operations teams to institutionalize reporting and automation.

Investor & Stakeholder Management:

- Support fundraising processes financial modeling, due diligence, data room ownership, board reporting.

- Collaborate with external auditors, banking partners, NBFCs, and government bodies.

Accounting, Treasury & Compliance Oversight:

- Responsible for statutory compliance: GST, Income Tax, ROC, Audit, and internal controls.

- Manage treasury, credit policies, vendor payout cycles, and working capital efficiency.