Business Analyst - CRM & Marketing Automation

Description:

Job Summary:

We are looking for a proactive Business Analyst CRM & Marketing Automation to manage and optimize CRM platforms and marketing automation processes.

The role focuses on improving lead management, campaign performance, and data-driven decision-making by closely collaborating with sales, marketing, and IT teams.

Key Responsibilities:

- Manage, configure, and optimize CRM systems for sales and marketing teams

- Design, implement, and monitor marketing automation workflows

- Analyze lead funnels, conversion ratios, and campaign effectiveness

- Ensure data accuracy and consistency across CRM and marketing platforms

- Coordinate with sales, marketing, and IT teams for system enhancements

- Prepare MIS dashboards, reports, and insights for management

- Track KPIs and provide actionable recommendations to improve performance

Required Skills & Qualifications:

- 2 to 3 years of experience as a Business Analyst / CRM Analyst

- Strong hands-on experience with CRM tools such as Zoho, Salesforce, HubSpot, or similar

- Good understanding of marketing automation concepts and workflows

- Strong skills in data analysis, reporting, and MIS preparation

- Experience working with cross-functional stakeholders

- Strong communication and coordination skills