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Robotic Trainer

What is BrightChamps? A global live-learning edtech platform for kids from 6 to 16 years to learn next-gen life skills such as Coding, Financial Literacy, Communication Skills and Robotics. BrightCHAMPS is currently valued at $650 million with a $63 million investment, and services 30+ countries (India, Indonesia, US, UAE, Vietnam, and many other countries across SEA and MENA) in 12+ languages across its 4 verticals. What is this role about? We seek a dynamic and results-driven Assistant Manager / Manager - Performance Marketing with 3 to 4 years of experience managing Meta (Facebook, Instagram) and Google ad campaigns. The ideal candidate should possess a robust understanding of the digital marketing landscape, including e-commerce, and be adept at leveraging various digital channels to drive performance and achieve marketing objectives. Experience with performance marketing in the US is highly preferred. This role requires a strategic thinker who can develop and implement effective marketing strategies tailored to diverse regional markets, driving growth and engagement for BrightChamps offerings. As our Performance Marketing Manager, you'll : Develop and Implement Strategies: - Develop, implement, and manage performance marketing strategies to promote BrightChamps' offerings and drive targeted traffic. - Identify opportunities to enhance campaign performance through innovative approaches and optimization techniques. Campaign Execution and Optimization: - Execute and optimise Facebook and Google ad campaigns, ensuring alignment with our marketing goals and budget. - Continuously monitor and adjust campaigns to improve performance metrics such as CTR, CPA, and ROAS. Data Analysis and Strategy Refinement: - Analyze and interpret campaign data to continually refine strategies for improved performance and ROI. - Prepare regular performance reports and insights for stakeholders to inform decision-making and strategy adjustments. Collaboration and Integration: - Collaborate with the marketing team to integrate performance marketing efforts with broader marketing initiatives. - Work closely with creative and content teams to develop compelling ad creatives and landing pages that drive conversions. Trend Monitoring and Best Practices: - Stay updated with the latest trends and best practices in digital marketing, especially concerning social media platforms. - Conduct A/B testing on various ad components to identify the most effective strategies and tactics. Budget Management and Reporting: - Manage campaign budgets, ensuring efficient allocation and utilization of resources. - Forecast budget requirements and report on key performance metrics to stakeholders. Coordination and Execution: - Coordinate with internal teams and external partners to ensure seamless execution of marketing campaigns. _ Ensure all campaigns comply with industry standards and platform policies. To win, you will need: Education: Bachelor's/Master's degree in Marketing, Business, or a related field. Experience: - 2-3 years of hands-on experience in managing Facebook and Google ad campaigns, with a proven track record of driving growth and engagement. - Experience in e-commerce and/or edtech is preferred but not mandatory. - Knowledge of performance marketing strategies in the USA is a significant advantage. Technical Skills: - Strong understanding of the digital marketing landscape, including SEO, SEM, email marketing, content marketing, and analytics. - Proficient in using analytics and ad management tools (e.g., Google Analytics, Facebook Ads Manager, Twitter Ads). Analytical and Creative Skills: - Excellent analytical skills with the ability to interpret and leverage data to inform decision-making. - Creative thinker with strong problem-solving abilities and a keen eye for detail. Communication and Interpersonal Skills: - Effective communicator with excellent interpersonal skills. - Ability to articulate campaign performance and strategic insights clearly to various stakeholders. - Adaptability to work in a fast-paced, dynamic environment and adapt to evolving business needs. - Self-motivated with the ability to manage multiple projects and deadlines effectively.

Bangalore

BrightChamps - Assistant Manager/Manager - Performance Marketing 

Job Description for BrightChamps - Assistant Manager/Manager - Performance Marketing  in BRIGHTCHAMPS TECH PRIVATE LIMITED in  Bangalore for (2-8) years of experience. Apply Now!

BrightChamps - Assistant Manager/Manager - Performance Marketing  | iimjobs.com