Brick&Bolt - Chief Marketing Officer

BricknBolt is a managed marketplace providing construction services. We are category creators and front-runners in space. We are solving one of the most complex business problems and creating an ecosystem of trust for the Stakeholders, Customers, Construction professionals, and Material vendors. Construction has been a highly unorganized and severely tech-deficit industry globally. We are just not trying to organize but disrupt the industry completely using technology and process - creating the playbook for the industry.

Key Responsibilities

- Develop and execute the overall marketing strategy aligned with business goals.

- Drive brand positioning, market expansion, and customer growth initiatives.

- Lead annual marketing planning, budgeting, and resource allocation.

- Identify emerging market trends, customer needs, and competitive opportunities.

- Build and strengthen brand awareness, reputation, and market presence.

- Ensure consistency of brand messaging across all channels.

- Oversee corporate communications, PR, and brand campaigns.

- Develop customer acquisition, retention, and engagement strategies.

- Drive performance marketing initiatives across digital and offline channels.

- Optimize marketing funnels to improve lead generation and conversion rates.

- Monitor and improve customer acquisition costs (CAC) and marketing ROI.

- Lead SEO, SEM, social media, content marketing, email marketing, and marketing automation efforts.

- Leverage analytics and customer insights to drive decision-making.

- Establish measurement frameworks to track campaign effectiveness and business impact.

- Collaborate with product and sales teams to develop go-to-market strategies.

- Define value propositions, positioning, and messaging for products and services.

- Support product launches and market penetration initiatives.

- Drive customer-centric marketing strategies.

- Improve customer journey and engagement across touchpoints.

- Enhance customer loyalty and retention programs.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, or related field.

- MBA preferred.

- 12+ years of progressive marketing experience with leadership responsibilities.

- Proven track record of driving business growth through marketing initiatives.