Description:

- Key Responsibility

- Campaign Planning & Execution

- Own end-to-end planning and execution of BTL campaigns, on-ground activations and clients branding mandates across geographies.

- Create structured, scalable and fool-proof operational roadmaps and SOPs for every campaign.

- Coordinate fabrication, AV, branding, printing, logistics, on-site staffing, promoter onboarding & management, permissions and all event/activation/campaign support elements.

- Ensure quality control and operational excellence at every touchpoint.

- Event Planning & Management

- Plan and execute end-to-end corporate and brand events, including launches, conferences, dealer meets and experiential marketing activations, etc ensuring alignment with client objectives and audience expectations.

- Develop comprehensive event plans covering timelines, venue selection, budgeting, logistics, production, AV setup, compliance and contingency management for seamless execution across locations in India.

- Collaborate and coordinate with cross-functional stakeholders, including business development, client servicing, vendors, designers and other agencies to deliver high-quality, on-ground experiences.

- Oversee on-ground operations and post-event activities, ensuring flawless execution, guest satisfaction, feedback collection and learnings for continuous improvement.

- Vendor Management

- Build, manage and negotiate with a strong ecosystem of vendors (fabricators, AV, manpower agencies, printers, deployers, etc.).

- Ensure regional/pan-India vendor network development and maintain service SLAs.

- Manage vendor selection, contracting, billing, advances and payout coordination.

- Conduct vendor audits, benchmarking and cost optimization to improve margins.

- Budgeting, Costing & P&L Ownership

- Create accurate campaign-wise costings and budgets aligned with BD and client briefs.

- Optimize operational spends and improve project profitability.

- Ensure all expenses are accounted for with full compliance to financial and audit standards.

- Team Supervision & Performance Management

- Guide, train and supervise regional operations teams, promoters and field staff.

- Define benchmarks, KPIs and quality standards for on-ground execution.

- Track daily progress, flag risks and ensure timely escalations and resolutions.

- Conduct performance reviews of teams, agencies and campaigns.

- Process, SOP & Compliance

- Develop and implement SOPs for flawless on-ground execution.

- Conduct campaign risk assessments and create contingency plans.

- Lead campaign-wise audits for internal, client and compliance requirements.

- Ensure accurate and legally compliant documentation of execution plans, permissions and expense reports.

- Reporting & Insights

- Generate detailed execution reports including performance tracking, operational insights, city/region-wise data, spend analysis and ROI metrics.

- Build and Track P&L and share learnings and feedback for business growth and repeatability.

Who You Are:

- Degree in Event Management, MBA Operations or related field.

- 6-10 years of experience in BTL/Activation/Events/Experiential Marketing Agencies.

- Fluency in Hindi and English; knowledge of regional languages is an add on.

- Willingness to travel across the country and work long/flexible hours as per needs.

- Proven experience managing on-ground activations, BTL campaigns and large-scale events.

- Strong vendor management and negotiation skills.

- Sound knowledge of fabrication, production, venue operations and event logistics.

- Excellent multitasking, communication and decision-making abilities.

- Comfort with working in fast-paced environments and under tight deadlines.

- Experience managing large scale operations and field teams.

- Knowledge of event budgets, costing sheets, vendor T&Cs and compliance processes.

- Strong proficiency in MS Excel, Gantt charts, task-tracking tools (eg. Zoho Projects, etc.).

Benefits of Joining Our Team:

- Be a part of building Indias fastest-growing BTL, events and activation firm.

- Get to lead high-impact marketing campaigns for India's top FMCG, BFSI, D2C, Consumer Technology, Corporate and more brands.

- Thrive in a culture that values execution excellence, ownership and hustle.