Brand Manager - FMCG

Key Responsibilities:

- Develop and execute brand and social media strategies to drive awareness, engagement, customer acquisition, and business growth.

- Manage the brand lifecycle, including positioning, messaging, content strategy, and go-to-market initiatives.

- Plan and execute performance-driven campaigns across social media, digital, e-commerce, and quick-commerce platforms.

- Manage the brand's presence across platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart.

- Develop and oversee engaging social media content, campaigns, and brand communication while ensuring consistency across channels.

- Collaborate with creative, sales, operations, and analytics teams to ensure effective execution of brand initiatives.

- Monitor market trends, competitor activities, social media trends, and consumer insights to identify growth opportunities.

- Track key performance metrics and analyze campaign effectiveness to drive continuous improvement and ROI.

- Manage multiple campaigns and projects simultaneously while maintaining quality, timelines, and brand consistency.

- Ensure consistent brand identity, tone of voice, and messaging across all digital and offline communication channels.

Required Skills & Qualifications:

- Master's degree in Marketing, Business Administration, Communications, or a related field.

- Proven experience in social media management, brand management, digital marketing, or a similar role.

- Strong understanding of social media platforms, digital marketing, e-commerce, and quick-commerce ecosystems.

- Hands-on experience developing and executing social media and digital marketing campaigns.

- Experience managing brand presence on marketplaces such as Amazon, Flipkart, Blinkit, Zepto, or Swiggy Instamart is preferred.

- Strong understanding of brand positioning, content strategy, consumer behavior, and campaign performance metrics.

- Excellent communication, analytical, organizational, and problem-solving skills.

- Ability to manage multiple projects simultaneously with strong attention to detail.

- Creative mindset with a strong understanding of current social media trends and digital consumer behavior.