Brand Manager - Beauty & Personal Care

Description:

About the Role:

We are looking for a dynamic and strategic Brand Manager to lead the growth and positioning of a fast-growing brand in the personal care and beauty category. This role requires a blend of creativity, analytical thinking, and strong execution skills to drive brand awareness, customer engagement, and revenue growth across channels.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop and execute comprehensive brand strategies aligned with business objectives

- Define brand positioning, messaging, and communication frameworks

- Ensure consistent brand identity across all touchpoints

Campaign Planning & Execution:

- Lead end-to-end marketing campaigns including digital, social media, influencer, and offline activations

- Collaborate with creative and media agencies for campaign development and execution

- Monitor campaign performance and optimize for ROI

Product Marketing:

- Work closely with product development teams for new launches, including go-to-market strategies

- Conduct market research and competitor analysis to identify trends and opportunities

- Define product positioning, pricing, and promotional strategies

Digital & Performance Marketing:

- Partner with performance marketing teams to drive customer acquisition and retention

- Oversee content strategy across social media and e-commerce platforms

- Analyze key metrics such as CAC, LTV, and conversion rates

Consumer Insights & Analytics:

- Leverage consumer insights to inform marketing strategies

- Track brand health metrics and generate actionable insights

- Use data to continuously improve campaigns and customer experience

Cross-functional Collaboration:

- Work with sales, e-commerce, product, and supply chain teams to ensure seamless execution

- Coordinate with external stakeholders including agencies, influencers, and partners

Qualifications & Experience:

- Bachelors/MBA degree in Marketing, Business, or related field

- 5-7 years of experience in brand management, preferably in personal care, beauty, or FMCG

- Strong understanding of digital marketing and D2C ecosystems

- Proven track record of successful brand campaigns and product launches