Brand Head/Marketing Manager - Fashion & Apparel Industry

We have several available positions within the Brand Management category, extending up to the Branding Head role in the Fashion and Apparel industry.

Role & responsibilities :

- These are senior leadership roles that owns the complete marketing mix for the brand in India. From pricing strategy to product selection, from brand collaborations to in-store POSM, from ecommerce content to the annual brand plan - every decision runs through one unwavering filter: the consumer.

- Own the brand vision and strategy of defining what the brand stands for, how it earns its premium, and how it stays relevant to a discerning millennial and beyond audience.

- Continuously find new and credible ways to strengthen brand imagery: through design language, retail experience, brand collaborations, product storytelling, and consumer engagement.

- Identify the cultural moments, channels, and spaces where the young millennial consumer - recognising that the sharpest competition is not another bag brand, it is the consumer's own mindset about what deserves a premium spend.

- Build and track brand health metrics - awareness, premium conviction, consideration - as first-order KPIs alongside commercial targets.

- Product - India Lens & India-Specific Development

- Singapore HQ Collaboration & Brand Operations

- Pricing, Promotions & Annual Brand Planning

Preferred candidate profile :

- 10-15 years of brand, category, or product marketing experience, with a strong preference for premium consumer brands - fashion, lifestyle, consumer durables, or FMCG.

- Demonstrated experience managing a brand or category P&L with full accountability for business outcomes.

- Proven track record across the full marketing mix - not just communications, but product development, pricing strategy, and trade planning.

- Prior experience working with regional or global brand headquarters is important; candidates who have navigated Singapore or other Asia-Pacific HQ structures will have a clear advantage.

- Familiarity with retail, e-commerce, D2C, and B2B channel dynamics in India.

- A genuine knack for premium brands - an instinct for what elevates a brand and what cheapens it, developed through experience and close consumer observation.

- Consumer-first in every decision - not a stated value but an observable behaviour in how this person approaches briefs, reviews, and trade-offs.

- Commercially sharp: pricing, margin management, and P&L fluency are non-negotiable.

- Design sensibility - the ability to write a clear, inspiring product or creative brief and evaluate outputs with confidence and clarity.

- Strong cross-functional and cross-cultural collaboration skills - working with Singapore headquarters across multiple functions

simultaneously requires patience, influence, and consistent credibility.

- Excellent communication and storytelling skills - this person is the most senior brand voice in India and must be able to represent the brand compellingly in all forums.