Bombay Shaving Company - Regional Sales Manager - General Trade

Key Responsibilities:

- Develop and implement regional sales strategies to achieve business objectives and revenue targets in General Trade.

- Manage and expand the distributor and retail network within the assigned region.

- Lead, motivate, and manage a team of Territory Sales Officers (TSOs) / Area Sales Managers (ASMs) to deliver on KPIs.

- Ensure effective execution of trade marketing activities, visibility plans, and promotional campaigns.

- Monitor sales performance, analyze trends, and provide regular reports and insights to senior management.

- Ensure stock availability and optimal inventory management at distributor and retailer levels.

- Negotiate with key stakeholders (distributors, retailers) for favorable terms and long-term relationships.

- Identify market opportunities and new growth areas through market visits and competitor analysis.

- Ensure compliance with company policies, credit controls, and operational standards.