BlackBuck - Program Manager - Marketing

Key Responsibilities:

Acquisition:

- Ensure supply liquidity through multiple channels: digital, FOS, and product-led cross-sell.

- Maintain acquisition quality to drive long-term retention.

Retention:

- Design retention frameworks (channel-wise, cohort-based, LTV).

- Lead engagement initiatives for 400K+ truckers via SMS, WhatsApp, and Telecalling.

- Collaborate with the matchmaking team to drive sub-segment-specific retention strategies.

Marketing:

- Partner with marketing to create targeted communication for acquisition and retention.

Product:

- Represent trucker needs in product discussions.

- Drive experience improvements to enhance satisfaction and retention.

Stakeholder Management:

- Work cross-functionally with business, product, marketing, and sales teams to align on supply growth and retention goals.