Big Basket - Assistant Category Manager

Description:

Key Responsibilities:

Category & Brand Management:

- Own and manage assigned categories and brands end-to-end.

- Develop and implement strategies to enhance category performance and customer engagement.

Sales & Profitability:

- Drive category sales and meet profitability targets.

- Track key performance metrics and take timely action to improve results.

Marketing Investment:

- Plan and execute marketing campaigns for categories.

- Allocate marketing budgets effectively to maximize ROI and brand visibility.

Inventory Management:

- Optimize inventory levels to ensure product availability.

- Reduce wastage, stock-outs, and carrying costs through efficient planning.

Vendor Management:

- Build and maintain strong vendor and brand partner relationships.

- Negotiate margins, terms, and joint business plans to support category growth.

Pricing & Promotion:

- Develop competitive pricing strategies based on market insights.

- Plan and execute promotions to drive sales and improve conversion.

New City Launch Support:

- Manage all category-related activities during new city rollouts.

- Coordinate with internal teams to ensure smooth and timely launches.

Cross-Functional Collaboration:

- Work with supply chain, marketing, finance, and operations teams.

- Ensure alignment with overall business goals and timelines.

Qualifications:

- Bachelors degree in Business, Marketing, or related fields (MBA preferred).

- Prior experience in FMCG category management (Food, Non-food, Pharmacy, or Beverages preferred).

- Based in Bengaluru or willing to relocate.

- Min: 2 Yrs relevant experience.

Skills & Competencies:

- Excellent written and verbal communication skills.

- Strong analytical and data-driven mindset.

- Positive, proactive approach and ability to manage multiple priorities.

- Strong negotiation and stakeholder management skills.

- Ability to work effectively in a fast-paced environment.