Hiring: GTM Marketer ABM Focus.

Location: [India Remote].

Department: Marketing.

Reports To: VP Marketing.

Role Overview

BeatRoute is a high-growth Enterprise SaaS platform, trusted by leading retail and distribution enterprises worldwide.

We are seeking a highly driven Go-to-Market (GTM) Marketer with an Account-Based Marketing (ABM) Focus to design and execute integrated, data-driven ABM strategies powered by AI.

In this role, you will be responsible for creating targeted ABM programs that align sales, marketing, and product teams to engage high-value accounts, accelerate adoption across verticals, and influence revenue growth.

This role requires a mix of strategic thinking and tactical execution.

Youll leverage AI-native tools, multi-channel orchestration, and data-driven insights to deliver personalized experiences that resonate with key decision-makers and drive measurable outcomes.

Key Responsibilities

ABM Strategy & Campaign Execution

- Develop and execute tiered ABM programs (1:1, 1:few, and 1:many) to engage high-value target accounts.

- Orchestrate multi-channel ABM campaigns across email, LinkedIn, events, paid media, and direct outreach.

- Partner with sales to ensure account engagement strategies are aligned with pipeline goals and account plans.

- Drive adoption and visibility for new products and solutions in priority market segments.

AI-Driven Personalization & Orchestration

- Implement and optimize AI-native tools (n8n, Zapier, 6sense, Demandbase, etc.) to scale ABM workflows.

- Create AI-enabled playbooks for account insights, content personalization, and automated engagement.

- Experiment with emerging AI technologies (OpenAI, Perplexity, Claude) to continuously improve ABM impact.

Messaging & Content Alignment

- Craft account-specific messaging frameworks, value props, and campaign creative tailored by geography, persona, industry, and buying stage.

- Collaborate with marketing and sales to translate features into clear business outcomes for key accounts.

- Develop sales enablement assets (battlecards, outreach templates, case studies) for ABM motions with the help of the content team.

Measurement & Optimization

- Define and track ABM success metrics: account engagement, influenced pipeline, conversion rates, deal velocity.

- Build dashboards to report performance at the account and program level.

- Run A/B tests across messaging, channels, and offers to maximize engagement and ROI.

Required Qualifications

- 4+ years of experience in B2B SaaS or technology marketing with a strong background in ABM and outbound GTM.

- Proven track record of designing and running ABM campaigns that influenced pipeline and revenue.

- Hands-on expertise with AI-native automation and ABM platforms (n8n, Demandbase, 6sense, or similar).

- Strong understanding of sales and marketing tech stacks (HubSpot, LinkedIn Sales Navigator, Clearbit, Apollo, etc.)

- Exceptional campaign planning, project management, and messaging skills.

- Data-driven mindset with the ability to analyze engagement and funnel performance metrics.

Preferred Qualifications

- Experience scaling ABM programs in fast-paced startup or scale-up environments.

- Knowledge of intent data platforms, enrichment APIs, and lead scoring systems.

- Comfort with AI content generation tools (OpenAI, Jasper, Copy.ai, etc.) for campaign personalization.

Success Metrics

- Pipeline generated and revenue influenced from ABM campaigns.

- Account engagement scores and multi-stakeholder penetration in target accounts.

- Improved deal velocity and win rates from high-value accounts.

- Reduction in time-to-market for ABM programs through AI-powered automation.

Tools Youll Use

- Sales Enablement: Apollo.io, LinkedIn Sales Navigator, Smartlead, HubSpot, etc.

- ABM & Workflow Automation: n8n, Zapier.

- Data Enrichment & Insights: Apollo, Clearbit, Lusha, intent data platforms.

- Analytics & Reporting: HubSpot, Data Studio, Google Sheets.

Why Join BeatRoute

- A collaborative, supportive, innovative team that values quality, creativity, and strategic thinking.

- Fully remote work culture.

- Competitive salary and benefits package.

- Opportunities for fast professional growth within a dynamic SaaS environment.