Bajaj Electricals - Specialist - Public Relation & Corporate Communication

Description:

JOB PURPOSE.

Lead and execute Corporate and Brand PR and Corporate Internal communications at Bajaj Electricals Limited.

KEY RESPONSIBILITIES:

Public Relations:

- Work with agency to deliver opportunities for corporate PR while maintaining relations with key media & industry stakeholders.

- Develop and execute corporate & Brand PR strategies to enhance brand visibility, elevate reputation, and position Bajaj Electricals as an industry leader.

- Manage Crisis whenever necessary.

- Ensure adherence of all PR & Corporate communication to corporate & brand Guidelines.

- Oversee the creation of high-quality content for press releases, social media, internal newsletters, speeches, and other communication materials.

- Support any corporate events, press conferences, and community outreach programs, ensuring they effectively convey the companys message and enhance brand perception.

Corporate Communication:

- Design and implement internal communication programs and events to foster employee engagement, reinforce corporate culture, and keep employees informed about company initiatives and successes.

- Lead communication external to enhance the companys image.

- Monitor and analyze the effectiveness of communication strategies using key performance indicators (KPIs), providing regular reports and insights to senior management for continuous improvement.

- Develop a high-performing communications agency team, fostering a culture of creativity, collaboration, and excellence in delivering communication objectives.

EDUCATIONAL QUALIFICATIONS:

Graduation in Mass Communication / PR; PG or MBA in marketing.

WORK EXPERIENCE:

3 to 5 yrs in Corporate & Consumer PR Roles or PR agency background with relevant experience in FMCG/Appliances/FMCD.

ADDITIONAL REQUIREMENT:

- Strong Media Relations,

- Excellent Communication Skills,

- Strategic Thinking and Planning,

- Project Management, Knowledge of Industry Trends.

- Ability to Understand PR Measurement & ROI.

- Understanding of Business Dynamics Leading to PR & Internal Communication Opportunities.

- Content Management.

- Crisis Management.

INTERNAL / EXTERNAL INTERFACE:

Internal: Business Heads / Employees.

External: Agencies for PR, Brand & Advertising.

TYPE OF ROLE: Individual Contribution Role.