Bajaj Electricals - Lead - Advertising & Brand Management

JOB PURPOSE:

Support in steering brand in a strategic direction based on the company and its stakeholder's vision.

KEY RESPONSIBILITIES:

- Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned.

- Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head

- Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan.

- Monitor brand performance regularly with KPIs like sales, market share, growth etc

- Manage interactions with external agencies on a Day-to-day basis

- Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts.

- Translate brand and marketing activities across different marketing mediums

- Support crafting and own execution of the annual calendar for the portfolio - pivot during the year, when necessary

- Support Communication development and execution across mediums, monitored across pre-defined KPI's.

- Monitor KPI's on a regular basis

- Ensure adherence predefined budgets for relevant portfolio

- Provide guidance, support, and mentorship to the team

EDUCATIONAL QUALIFICATIONS

- Post Graduation in Mass Communication/ Public Relations; MBA with specialization in Marketing

WORK EXPERIENCE:

- 8 to 12 yrs in Consumer facing Industry / Planning in Advertising

ADDITIONAL REQUIREMENT:

- Consumer & Brand Fundamentals: Understanding consumer behavior, market research & insights, brand positioning, competitive analysis.

- GTM Planning: Ability to understand & create GTM plans for product portfolios

- Vendor Management - Day-to-day coordination (Liaoning) with agencies, ensuring OTIF (On-Time, In-Full) delivery, contract & performance management

- Budgeting: Managing marketing budget plans, cost optimization and expenditure tracking.

- ROI Tracking: Measuring campaign performance, tracking key metrics (GRP, CPM, engagement rates), leveraging data analytics for decision-making.

- Technology & Innovation: Adopting new-age marketing technologies, digital & AI-driven marketing, staying ahead of industry trends.

- Process & Framework Adherence: Ensure adherence to strong processes frameworks etc to help delivery impacts.

- Implementing structured workflows, ensuring compliance with marketing best practices, and optimizing efficiency for impact-driven results