Bajaj Electricals - Key Account Manager - eCommerce

Description:

JOB PURPOSE:

- Developing marketing plans & designs to launch new products & to assure achievement of agreed volume, market share and profit objectives.

- Identification and segregation of potential market segments, tapping of potential accounts, analyzing their requirements and execute the marketing plan.

- Managing sales & marketing operations, implementing sales promotional activities as a part of brand building and market development effort.

- Monitoring channel sales and marketing activities.

- implementing effective strategies to maximize sales and accomplishment of target.

- Defining the marketing strategy for product, pricing & positioning it and executing the plan for online marketplace.

- Exploring potential business avenues and achieving increased business growth and initiating market development efforts.

- Implementing strategies for acquiring business through E-Commerce portals/market place. Maintain & achieve targeted bottom line for BU & increase profitability.

- Identify & appoint new vendors and develop more business from the existing ones.

- Finalize the price of new products and review that of the existing ones as per the budget periodically.

- Brand Building by using innovative ideas to create product pull (Schemes, incentives etc.).

- Monitor, analyses, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities

- adjust marketing strategy and plan to meet changing markets and competitive conditions.

- Identify potential market for product penetration & introducing new models, overseeing product development and design, setting prices, launching new products and monitoring sales performance.

- To manage the entire product line life cycle from strategic planning to tactical activities and deliver all marketing activity within the agreed budget.

EDUCATIONAL QUALIFICATIONS: Graduation (any) or MBA/ PGDM (any) 2-year full time from an Institution of repute.

WORK EXPERIENCE: 8 - 12 years of experience in Consumer Durables/ FMCG/ IT/ Telecom industry with exposure to E- Commerce/ Online/ Modern Trade business.

PREFERRED/ ADDITIONAL REQUIREMENT: Industry Preference from Appliances, Consumer Durable, Telecom, IT, E-Commerce. Should have work in Digital Marketing.