Baidyanath Group - Marketing Manager - BTL

Description:

Position: Marketing Manager BTL

Department: Marketing

Division: OTC

Company: Goodcare Pharma Pvt. Ltd.

Location: Kolkata

Experience: 35 Years

Industry: OTC | Ayurvedic | Pharma | FMCG

Job Type: Full-Time

Role Overview:

- Plan, design, and execute Below-The-Line marketing activities to strengthen customer engagement and brand visibility

- Drive on-ground promotional campaigns and health outreach programs for OTC products

- Coordinate with internal teams and external vendors to ensure timely and effective campaign execution

Key Responsibilities:

- Plan and execute BTL marketing activities, events, and consumer engagement campaigns

- Design promotional programs to enhance doctor, retailer, and consumer connect

- Coordinate with vendors for procurement, production, and allocation of promotional materials

- Plan and execute in-clinic and in-shop health check-up camps

- Manage end-to-end execution of health camps including logistics, manpower, and compliance

- Travel extensively in the field for campaign execution and health camp supervision

- Track campaign effectiveness and prepare post-activity reports

- Coordinate with sales and distribution teams for seamless on-ground execution

- Ensure brand guidelines and compliance are maintained across all BTL activities

- Manage marketing budgets related to BTL activities

Key Result Areas (KRAs):

- Successful execution of BTL campaigns within defined timelines and budgets

- Increased brand visibility and customer engagement at retail and clinic levels

- Effective reach and impact of health check-up camps

- Improved conversion and recall for OTC brands

- Timely availability and deployment of promotional materials

- Positive feedback from sales teams and channel partners

Required Experience:

- 3-5 years of experience in BTL marketing

- Prior experience in OTC, Ayurvedic, Pharma, or FMCG industries

- Hands-on experience in planning and executing on-ground promotional activities

- Exposure to managing vendors and field-level marketing operations

Skill Sets & Competencies:

- Strong understanding of BTL marketing strategies and execution

- Excellent coordination and vendor management skills

- Strong planning, budgeting, and execution capabilities

- Good communication and interpersonal skills

- Ability to manage multiple activities and tight timelines

- Willingness to travel for minimum 15 days per month

- Strong analytical and reporting skills

- Result-oriented and hands-on approach

Educational Qualification:

- MBA in Marketing

Additional Information:

- Age preference within 35 years

- CTC as per OTC industry standards