Job Description Role: Marketing Lead - Insurance Reporting to: Group Head - Brands & Communications The Marketing Lead will oversee the marketing initiatives of the Insurance business unit, including content, design and execution of marketing campaigns, communication, digital marketing, events, and analyst and regulator relationships. S/he will be responsible for driving accelerated revenue growth, building awareness of the various offerings under this vertical, aligning with priorities of the business, creating successful demand generation campaigns, focusing on scaling existing clients' portfolios, and assisting in winning large transformation deals, leveraging strategic partnerships. Focus areas also include: - Building business unit database, product and geo specific marketing plans, devising customized marketing campaigns to scale local strategic clients. - Designing opportunity-centric activities to win large transformation deals and creating joint marketing programs with partners to leverage hyperscale data. - Working closely with senior business leaders, sales leaders, and a team of marketing experts to drive thought leadership, improve sales pipeline, win deals, and increase revenue outcomes through digital marketing programs and tactics tailored to the audience needs. Responsibilities & Duties: - Collaborate with Business Unit Head and Sales team of Insurance vertical to develop strategic marketing plans, including: - Execute demand generation and account-based marketing covering existing and new accounts - Develop marketing plan and contact database for target accounts. - Work with agencies and specialized teams to plan and execute marketing campaigns / activities. - Deepen knowledge of industry market, target accounts, and competition. - Assess and monitor competition's marketing strategy and activities. - Generate, manage, and nurture leads in relation to target business outcomes. - Analyse data, gain insights, course correct, and continuously improve results. - Go-to-Market - Develop product positioning and messaging that resonates with existing and future clients and differentiates our Insurance offering in the market. - Drive awareness and influence client adoption of top use cases. - Sales Enablement - Partner with client-facing teams to drive cross-sell and upsell opportunities. - Increase consumption of product-led enablement. - Clients, Industry Forums and Analyst Relations - Identify strong client stories and nurture relationships to serve as references through case studies, client video testimonials, speaking slots, PRs and quotes. Candidate Profile: - Highly collaborative and passionate about product marketing, with adequate field studies and experience in the Insurance industry. Experience working with senior business leaders, sales leaders and product management team to develop and execute programs is crucial. - Equally important is the experience and proficiency in integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, re-targeting, and in-person and virtual events. Proficiency in effective communications, both English written and spoken is a must. - Should possess outstanding communication skills and be able to work as part of a team. - Candidate must have a successful track record of managing and executing programs with cross-functional virtual teams globally across time zones. - High energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy with the leadership team and getting down in the weeds to get the job done. - Experience with digital strategy including SEO, ad-tech, landing pages, CTA, analytics, LinkedIn campaigns, etc. - Experience in managing and executing marketing for partners with proactive pursuits. - Candidate must have great intuition for bold, sharp, and creative messaging as it relates to promotional content (website keywords, landing pages, adverts, social media posts, etc.), and provide strategic direction and guidance to the team on the content mix needed to support the campaign. - Extensive hands-on experience with marketing automation (MailChimp) and program collaboration tools, and Salesforce integration. Industry: Insurance Software Functional Area: Marketing

Chennai

Hyderabad

Others

Azentio - Lead - Marketing - Insurance Vertical 

Job Description for Azentio - Lead - Marketing - Insurance Vertical  in Azentio Software Pvt Ltd in  Chennai Hyderabad Others for (6-10) years of experience. Apply Now!