Astro Arun Pandit - Head - Marketing

About Us:

At Astro Arun Pandit Pvt. Ltd., we are reimagining the ancient sciences for the modern seeker. Through our astrology services, Occult Gurukul (our Ed-Tech platform), Pooja House, premium Gemstone offerings, and Horocosmoour AI- powered astrology and horoscope platformwe empower individuals to align with their higher purpose and live a life of balance, prosperity, and wisdom.

As a rapidly growing lifestyle and wellness brand, our mission is to bridge tradition and technology through compelling storytelling, trusted guidance, and curated spiritual solutions.

Blending the authenticity of tradition with the innovation of technology, we are creating a global destination for spiritual learning, rituals, and wellness solutions. Join us in building a brand that inspires transformation and conscious living.

https://astroarunpandit.org/

https://gemsmantra.com/

https://thepoojahouse.com/

https://occultgurukul.com/

https://www.horocosmo.com/

Key Accountabilities:

As Marketing Head, you will be the custodian of growth, brand, and demand generation across all business verticals. You will own end-to-end marketing strategy, execution, and ROI with a - 50 Cr+ budget and be accountable directly to the CEO & Board.

This is a transformational leadership opportunity to scale Indias first global spirituality & astrology consumer brand and build a marketing engine that balances brand storytelling + profitability at scale.

Performance & Growth Leadership:

- Drive full-funnel performance marketing across Meta, Google, YouTube, OTT, programmatic, and affiliate networks.

- Lead e-commerce ad strategies across Amazon, Flipkart, Nykaa, Blinkit, and D2C platforms.

- Build CAC, ROAS, LTV guardrails and enforce discipline on profitable growth.

- Deploy advanced attribution models, cohort tracking, and MMM for data-led decisions.

Brand & Market Expansion:

- Architect 360- brand campaigns (ATL/BTL/TTL) TV, outdoor, digital storytelling, on-ground activations.

- Scale influencer & ambassador ecosystems with strong ROI focus.

- Drive strategic partnerships, sponsorships & alliances to strengthen brand visibility.

- Oversee high-impact ad films, shoots, and cross-platform campaigns.

Owned Channels & Retention:

- Scale SEO, ASO, content marketing, CRM funnels (email, WhatsApp, push, SMS).

- Build referral & loyalty programs to improve repeat purchase and retention metrics.

PR, Communication & Thought Leadership:

- Establish Astro Arun Pandit as a category thought leader in astrology & spirituality.

- Lead PR, media, and crisis communication strategy in sync with growth campaigns.

P&L & Analytics Ownership:

- Manage and optimize - 50 Cr+ annual marketing budgets across brands.

- Build weekly executive dashboards (CAC, ROAS, retention %, payback).

- Present quarterly performance reports & action plans to CEO, COO & Board.

Team Building & Culture:

- Build, scale, and mentor a 1530 member A+ marketing team across performance, creative, PR, CRM, and agencies.

- Institutionalize SOPs, playbooks, and repeatable growth models.

- Create a culture of creativity + accountability, ensuring sharp execution.

Key Requirements:

- 8-12 years of leadership experience at top-tier D2C, consumer-tech, or e-commerce brands (- 100 Cr+ revenue scale).

- Proven success managing - 50 Cr+ annual marketing spends with profitable growth.

- Hands-on mastery of performance marketing, attribution, MMM, and data analytics.

- Experience in brand-building at scale: ATL/BTL/TTL campaigns, PR, influencers, and partnerships.

- Strong P&L ownership and board-level reporting experience.

- Creative + Analytical DNA: ability to craft big brand stories while ensuring ROI.

- A builder mindset: thrives in high-growth, fast-paced environments.

Preferred Experience:

- Boardroom-level role with direct visibility to CEO & leadership team.

- Opportunity to architect the marketing engine of a - 600 Cr+ spiritual-tech powerhouse.

- Build and scale India's first global astrology + spirituality brand.

- High-growth environment with autonomy, speed, and direct impact on business outcomes.