Associate Director Paid Social

Locations: Mumbai, Bangalore, Gurgaon, Chennai, Coimbatore

Experience: 6+ Years

Employment Type: Full-Time

Job Overview:

We are looking for an experienced Associate Director Paid Social to lead large-scale paid social media operations, campaign execution, and digital media strategy across multiple locations. The ideal candidate should possess deep expertise in paid social platforms, campaign optimization, team leadership, and centralized media operations management.

The candidate will be responsible for driving high-performing paid social campaigns, managing multi-location activation teams, ensuring operational excellence, and delivering scalable campaign strategies aligned with business and client objectives.

This role requires a strategic and analytical leader with strong experience in social advertising ecosystems, campaign execution at scale, stakeholder management, and team development.

Key Responsibilities:

- Lead end-to-end execution and management of paid social campaigns across multiple digital advertising platforms.

- Drive campaign strategy, media planning, execution, optimization, reporting, and performance analysis for enterprise-level clients and campaigns.

- Manage and mentor multi-location media activation and campaign operations teams.

- Ensure campaign quality, delivery timelines, platform compliance, and operational efficiency across all paid social initiatives.

- Collaborate with internal stakeholders, strategy teams, analytics teams, creative teams, and clients to deliver high-impact campaign outcomes.

- Monitor campaign KPIs, analyze performance trends, and drive optimization strategies to maximize campaign effectiveness and ROI.

- Provide centralized operational support and campaign governance to local and regional marketing teams.

- Lead process improvements, automation initiatives, and scalable operational frameworks for paid social campaign management.

- Train and guide teams on platform best practices, campaign optimization techniques, quality standards, and emerging industry trends.

- Stay updated with the latest developments in social media advertising, audience targeting, AI-driven optimization, and platform innovations.

- Drive continuous improvement in campaign execution processes, reporting standards, and operational workflows.

- Support business growth initiatives, client discussions, and strategic digital media planning activities.

Required Skills & Experience:

6+ years of professional experience in digital media execution and paid social campaign management.

Strong hands-on expertise in:

- Meta Ads

- Snapchat Ads

- Pinterest Ads

- LinkedIn Ads

Good understanding of:

- Reddit

- TikTok

- X (Twitter Ads)

- Strong proficiency in Microsoft Excel and Google Sheets.

- Experience managing multi-location media activation and campaign execution teams.

- Experience in maintaining campaign quality standards and operational governance at scale.

- Strong understanding of centralized campaign delivery and support models.

- Excellent analytical, troubleshooting, communication, and stakeholder management skills.

- Strong leadership capabilities with a proactive and solution-oriented mindset.

- Passion for digital marketing, paid social advertising, and emerging industry trends.

Good to Have Skills:

Working knowledge of:

- HubSpot

- Smartly

- 4C

- Scibids

- Datorama

- Google Data Studio

- Other campaign management and analytics tools

- Experience with campaign automation, audience segmentation, and performance optimization tools will be an added advantage.

Preferred Candidate Profile:

- Graduation or Post Graduation degree in any discipline.

- Strong experience in enterprise-scale paid social campaign management and media operations.

- Ability to manage large teams and drive delivery excellence in fast-paced environments.

- Demonstrated leadership, mentoring, and stakeholder management capabilities.

- Experience working with global or multi-region digital campaign operations will be an added advantage.