Associate Director - Cross Marketing Campaigns

Experience: 6+ Years

Employment Type: Full-Time

Job Overview:

- We are looking for an experienced and dynamic Associate Director - Cross Marketing Campaigns to lead large-scale digital media execution and campaign operations across multiple locations. The ideal candidate should possess strong expertise in cross-channel digital marketing, campaign activation, media operations, team leadership, and centralized delivery management.

- The candidate will be responsible for managing campaign execution teams, driving operational excellence, ensuring quality delivery at scale, and supporting high-impact digital marketing initiatives across multiple platforms and business units.

- This role requires a strategic thinker with strong analytical capabilities, leadership experience, and a deep understanding of the evolving digital advertising ecosystem.

Key Responsibilities:

- Lead end-to-end execution and delivery of cross-channel marketing campaigns across digital platforms.

- Manage multi-location media activation teams and ensure seamless campaign execution across regions.

- Drive operational excellence, campaign quality standards, process optimization, and delivery governance.

- Collaborate with internal stakeholders, account teams, strategy teams, and clients to ensure successful campaign implementation and performance.

- Oversee campaign planning, trafficking, optimization, reporting, troubleshooting, and performance analysis activities.

- Provide centralized operational support and strategic guidance to local and regional marketing teams.

- Monitor campaign performance metrics and drive continuous improvements through data-driven insights and optimization strategies.

- Lead training initiatives, knowledge-sharing sessions, and quality assurance programs for campaign execution teams.

- Ensure adherence to campaign timelines, delivery SLAs, platform compliance standards, and reporting accuracy.

- Stay updated with emerging trends, technologies, and innovations in digital advertising, media platforms, and campaign automation.

- Drive collaboration across cross-functional teams including analytics, creative, technology, operations, and media planning teams.

- Support business growth initiatives, process transformation programs, and scalable campaign delivery models.

- Mentor and guide team members while fostering a high-performance and collaborative work culture.

Required Skills & Experience:

- 6+ years of professional experience in digital media execution and campaign management.

- Strong expertise in executing and managing campaigns across digital marketing channels and advertising platforms.

- Hands-on experience with media activation, campaign optimization, and cross-channel marketing operations.

- Strong proficiency in Microsoft Excel and Google Sheets for campaign analysis, reporting, and operational management.

- Experience managing multi-location campaign execution and media activation teams.

- Experience in training teams and maintaining operational quality standards at scale.

- Strong understanding of centralized delivery and support models for regional and local marketing teams.

- Excellent analytical, problem-solving, and decision-making skills.

- Strong verbal and written communication skills with the ability to collaborate effectively with stakeholders across levels.

- Solution-oriented mindset with strong attention to detail and operational efficiency.

- Proactive leadership approach with strong ownership and execution capabilities.

- Passion for digital marketing, advertising technologies, and evolving industry trends.

- Good to Have Skills

Working knowledge of:

- HubSpot

- Smartly

- 4C

- Scibids

- Datorama

- Google Data Studio

- Other third-party campaign management and analytics tools

- Experience with campaign automation, media analytics, and performance optimization platforms will be an added advantage.

Preferred Candidate Profile:

- Graduation or Post Graduation degree in any discipline.

- Strong experience in enterprise-scale digital campaign operations and media execution environments.

- Ability to manage high-performing teams in fast-paced and dynamic business environments.

- Demonstrated leadership capabilities with strong stakeholder and people management skills.

- Experience working with large-scale digital marketing campaigns across multiple geographies and channels.