Assistant Vice President/Deputy General Manager - Marketing

Job Description:

- Lead digital marketing (SEM, PPC, SEO, ASO, affiliate marketing, media buying).

- Drive student acquisition, retention, and revenue growth.

- Plan and execute brand and performance campaigns for the company.

- Manage branding across self-serve platforms and third-party media (OTT, publishers).

- Collaborate with Marketing & Campaign teams for cohesive brand representation.

- Formulate strategies, track KPIs, and optimize ROI.

- Lead branch marketing initiatives across Pan-India branches.

- Manage agency/vendor partnerships to ensure timely and quality campaign delivery.

- Guide and review creative development for campaigns, ensuring messaging aligns with brand strategy.

- Stay ahead of emerging social media trends and digital innovations to enhance campaign effectiveness and audience engagement.