Assistant Manager - Sales - FMCG

Description:

Profile : Assistant Manager (AM)

Location : Allahabad

Qualification: MBA

- Achieve Monthly Sales Objective

- Develop Annual / Quarterly / Monthly Growth Plan and Operational Plan for sales team

- Monthly Objective Setting

- Tracking and Review of Performance

- Support and Intervention to ensure smooth deliverables

- Align plans with RSMs and Regional Teams

- Infrastructure Adequacy & System Compliance

- Ensure Team carries out annual Territory Mapping Exercise and determine Infra Adequacy

- Work with Capability Team to ensure team is trained on Adequacy measurement, on boarding and TTT.

- Ensure compliance of UDAAN, CRS, Financial compliance with Channel Partners

- Customer Management & Wiring

- Enter into TOTs with relevant customers and ensure adherence of TOTs

- Ensure Sales team Maintains account history and responsibility matrix for Key Accounts

- Ensure Creating of an Annual Business plan with Key customers. Review and track performance

- Identify growth opportunities within accounts and execute engagement activities

- Relationship Building

- Carry out the process of Customer Wiring personally for the Top 20 accounts (Core + Rly)

- Drive Brand Objectives & Account Activations

- Ensure ECOs of brands, width and depth relevant to each sub channel

- Ensure best in class execution of consumer promotions, customer engagement activities

- Ensure best in class new product launches

- Team Development

- Resource planning basis business objectives

- Recruitment and Onboarding of TSIs and PSMs

- Objective setting for team members

- Regular performance tracking and feedback

- Identify development gaps in SOs and ensure relevant interventions and given

- Operate TOT Budgets & System Adherence

- Plan and budget for TOT spends

- Ensure spends are within set budgets

- Ensure compliance of sales, commercial and planning systems and processes

- Ensure compliance of financial hygiene

- MI, Tracking and Reporting

- Track and report competition activities

- Track and report new business opportunities / activation opportunities

- MIS Reporting (Blackbook, trackers, dashboard, productivity reports)

- Ensure SPS planning and minimum variance

Key Result Area:

- Achieve Monthly Sales Objectives for Core and Railways individually

- Ensure WOW adherence of Channel Partner Management

- Ensure width and depth of distribution as per pre-defined objectives

- Business Development through Intern Management, New Account Activation, New Product Launch and ensure to tap regional or seasonal opportunities

- Ensure best in class Point of Sale execution

- Ensure Customer Management through TOTs signing, adherence and wiring

- Drive brand objectives at account / sub channel / channel level

- Execute new products GTMs as per plan

- Responsible for execution of Customer & Consumer Promotion /Engagement Activities

- Work in a matrix structure and align RSMs on quarterly and monthly ACD plans

- Liaison with Regional and National Commercial, Planning and HR support functions to ensure functional hygiene for team

- Recruit, Train and Develop team of TSIs and PSMs

- Ensure Market Intelligence, Tracking & Reporting

Competition

Account Data

CP Data

Intern Activity Data

Trade Marketing / Marketing Data.