Assistant General Manager - Sales - Diesel Generators

Job Summary:

We are looking for an experienced and dynamic Associate General Manager (AGM) - Sales to lead strategic sales initiatives, drive revenue growth, and manage high-performing sales teams across regions. The ideal candidate will bring a proven track record of B2B or B2C sales leadership, deep market understanding, and the ability to scale business in a competitive environment.

This is a leadership position involving P&L responsibility, team management, and cross-functional collaboration with marketing, operations, and product teams.

Key Responsibilities:

- Develop and execute short-term and long-term sales strategies aligned with business goals.

- Identify new market opportunities, customer segments, and partnerships.

- Own and drive end-to-end sales funnel management - from lead generation to deal closure.

- Achieve and exceed quarterly and annual sales targets across regions.

- Monitor key sales metrics (pipeline, conversion rates, revenue per rep, etc.) and ensure accountability.

- Forecast sales performance and prepare detailed reports for senior management.

- Manage relationships with key clients and stakeholders; act as a trusted advisor.

- Oversee key account strategies, retention, and expansion.

- Represent the company at industry forums, client meetings, and strategic presentations.

- Recruit, train, and mentor regional/state sales managers, team leads, and field executives.

- Set KPIs and ensure continuous performance monitoring, feedback, and improvement.

- Foster a performance-driven, collaborative, and customer-centric sales culture.

- Stay informed on industry trends, competitor activities, and pricing strategies.

- Use data and insights to make informed business decisions and refine go-to-market strategies.

- Work closely with marketing for lead generation campaigns and brand positioning.

- Collaborate with product and operations teams to improve offerings based on customer feedback.

- Support finance and legal teams in contract negotiation and compliance processes.

Qualifications & Skills:

- MBA/PGDM in Marketing, Sales, or Business Management (preferred).

- 8 -12 years of progressive experience in sales with at least 3-5 years in a leadership or regional head role.

- Proven experience in B2B or B2C sales across sectors such as FMCG, Telecom, EdTech, SaaS, FinTech, Real Estate, Manufacturing, or similar.

- Strong negotiation, strategic planning, and account management skills.

- Excellent verbal and written communication; presentation and stakeholder management.

- Proficiency in CRM tools (e.g., Salesforce, Zoho) and Microsoft Office Suite.