Assistant Affiliate Manager - Performance Marketing - FinTech/BFSI/Lending

Role Overview:

We are looking for an Assistant Affiliate Manager to manage and grow our affiliate partnerships. The role will involve partner onboarding, campaign execution, lead-flow monitoring, tracking, funnel analysis, and campaign optimization.

The ideal candidate should be analytical, execution-focused, and comfortable working with multiple partners and performance metrics.

Key Responsibilities:

- Onboard and manage affiliate partners, publishers, and performance marketing agencies.

- Manage campaigns from setup and launch to optimization and scaling.

- Monitor daily lead flow, lead quality, and partner performance.

- Track and analyze the complete funnel: Lead SA Disbursal.

- Monitor key metrics such as CPL, CAC, conversion rates, revenue, and disbursals.

- Ensure proper campaign tracking through UTMs, Sub IDs, pixels, APIs, etc.

- Identify funnel drop-offs and recommend actions to improve conversion.

- Scale high-performing campaigns and optimize or pause underperforming campaigns.

- Prepare daily/weekly/monthly MIS and performance reports.

- Coordinate with Tech, MIS, Marketing, Operations, and Finance teams.

- Ensure affiliates follow agreed lead quality and payable criteria.

Requirements:

- 13 years of experience in Affiliate Marketing, Performance Marketing, Digital Marketing, or Lead Generation.

- Understanding of affiliate campaigns, lead funnels, and performance metrics.

- Strong analytical and problem-solving skills.

- Good knowledge of Excel/Google Sheets and campaign reporting.

- Familiarity with tracking tools, UTMs, pixels, and attribution.

- Strong communication and partner-management skills.

- Ability to manage multiple campaigns and partners.

- Experience in FinTech/BFSI/Lending is a plus.