Aspire SoftServ - Senior Specialist - Digital Marketing

Senior Specialist - Digital Marketing

Responsibilities:

- Develop and implement SEO strategies to improve organic traffic and search rankings.

- Conduct detailed website audits using advanced tools to identify and fix crawl errors, optimize crawl budgets, and address GSC errors.

- Optimize Core Web Vitals, including LCP (<2.5s), FID (<100ms), and CLS (<0.1), using tools like Lighthouse and GtMetrix.

- Perform mobile-first optimization by validating mobile usability and ensuring parity between desktop and mobile versions.

- Add and validate structured data (JSON-LD) for rich snippets and Knowledge Panels.

- Update and optimize robots.txt files and dynamic XML sitemaps for large websites.

- Monitor SSL certificates, fix mixed content issues, and resolve redirect chains for HTTPS security.

- Implement and validate hreflang for multilingual websites for International SEO.

- Audit JavaScript rendering issues and implement pre-rendering or dynamic rendering for JS-heavy websites.

- Identify and fix duplicate content issues using canonical tags and pagination attributes.

- Automate SEO tasks using Python or APIs and create dashboards for bulk data monitoring.

- Manage indexation effectively using meta tags like 'noindex' to resolve index bloat.

- Optimize server TTFB and database query delays while ensuring regular W3C validation checks.

- Build advanced GA4 tracking and cross-platform reports in Looker Studio for performance analytics.

- Monitor and grow the companys social media presence across LinkedIn, Facebook, Twitter, and Instagram.

- Develop engaging content strategies and collaborate with teams to create SEO-friendly blogs and case studies.

- Plan, execute, and manage PPC campaigns on Google Ads and Facebook Ads with optimized ad copy and targeting.

- Stay updated with Google algorithm updates, conduct competitor benchmarking, and refine strategies accordingly.

- Work closely with the sales and design teams to align efforts and contribute to A/B testing and CRO.

- Track KPIs and prepare detailed monthly SEO and performance reports.

Essential Requirements:

- 3 to 5 years of proven experience in SEO, SMO, and performance-based marketing.

- Strong portfolio of successful campaigns and projects.

- Proficient in digital marketing tools like Google Analytics, SEMrush, Ahrefs, Moz, and social media platforms.

- Expertise in Qualified MQL generation with different initiatives e. Email Marketing, Manage Lead Magnets, Quality Content Placements etc.

- Strong understanding of search engine algorithms and ranking factors.

- Excellent communication and interpersonal skills.

- Analytical mindset with a results-driven approach.

- Ability to manage multiple projects and meet deadlines