Aspire SoftServ - Manager - Digital Marketing

Manager - Digital Marketing

Job Description:

Strategy Development and Execution:

- Develop Comprehensive Digital Marketing Strategies: Create and implement multi-channel digital marketing strategies aligned with business goals.

- Campaign Planning and Management: Plan, execute, and manage marketing campaigns across various digital platforms including social media, email, search engines, and display advertising.

Content Marketing:

- Content Strategy: Develop and manage a content strategy that engages target audiences and supports overall marketing goals.

- Content Creation: Oversee the production of high-quality content such as blogs, whitepapers, infographics, and videos.

- SEO: Implement SEO best practices to ensure content ranks well in search engine results.

Social Media Management:

- Social Media Strategy: Create and implement social media strategies to increase brand awareness and engagement.

- Community Management: Engage with followers, respond to comments and messages, and foster a community around the brand.

Performance Analysis and Reporting:

- Analytics and Metrics Tracking: Use tools like Google Analytics, social media analytics, and other digital marketing tools to track campaign performance.

- Reporting: Provide regular reports on campaign performance, insights, and actionable recommendations for improvement.

Paid Advertising:

- PPC Management: Manage pay-per-click advertising campaigns on platforms like Google Ads, Bing Ads, and social media.

- Budget Management: Allocate and manage budgets effectively to maximize ROI from paid campaigns.

Email Marketing:

- Email Campaigns: Design, execute, and optimize email marketing campaigns to nurture leads and retain customers.

- List Management: Maintain and segment email lists to ensure targeted and effective communication.

Market Research and Trend Analysis:

- Market Research: Conduct market research to understand industry trends, competitive landscape, and customer needs.

- Trend Analysis: Stay updated with the latest digital marketing trends and incorporate them into strategies.

Collaboration and Team Leadership:

- Cross-Functional Collaboration: Work closely with other departments such as sales, product development, and customer support to ensure cohesive marketing efforts.

- Team Leadership: Mentor and manage junior digital marketing team members, fostering a collaborative and productive environment.

Optimization and Continuous Improvement:

- A/B Testing: Conduct A/B tests to optimize marketing campaigns and improve performance.

- Continuous Learning: Stay informed about the latest tools, technologies, and best practices in digital marketing to continuously improve skills and strategies.

Customer-Centric Focus:

- Customer Feedback: Collect and analyze customer feedback to inform marketing strategies and improve customer satisfaction.

- User Experience: Ensure that all digital marketing efforts are designed to enhance the user experience and drive customer engagement.

Hiring:

- Conduct technical interviews to bring clarity if the candidate is strong enough in Python and core Odoo fundamentals