Asian Paints - Deputy General Manager - Bath Business

Designation : Deputy General Manager - Bath Sales

Reporting to : Regional Manager

Jobs Reporting Into: 4 State Heads

Location : Delhi / Lucknow

Job Purpose:

The position is that of a frontline sales Manager under the Bath business of Asian Paints. The incumbent would primarily be responsible for driving retail and project sales in defined geography whilst leading a team of senior officers and off-roll associates. The role involves creating, nurturing and management of dealer network, influencers and builders through focus on Products and activations, enabling achievement of overall business objectives.

Business Responsibility Areas:

Business objectives:

- Drive overall sales and growth at unit level by meticulous planning and designing of schemes, inputs and resources

- Strategize and drive growth of core and focused products by identifying opportunities and analyzing trends and getting the plan implemented by the team

- Explore opportunities for gaining market share by analyzing data and trends to ensure sustainable sale potential

- Analyze data and keep track of key parameters to enhance operational effectiveness

Market Development:

- Identify opportunities for network expansion in the market like addition of new dealers, value upgradation of existing dealers etc.

- Design schemes based on sales planning agenda and market feedback to ensure overall dealer profitability and sales growth

- Design and execute initiatives for influencers such as plumbers/ architects by effectively coordinating with Marketing, CPro, MDM etc.

Collections:

- Oversee effective money circulation with dealers to ensure timely collections and ensure no outstanding dues

Customer centricity:

- Enhance consumer experience by ensuring resolution of complaints within the defined timelines

Contractor Management:

- Maintain healthy contractor set by Identifying opportunity areas for engagement through participation in loyalty programs and also facilitate in their value growth by planned interventions

Demand Planning:

- Forecast the material demand in the market appropriately to ensure availability of stock as per market demand

Integration:

- Integrate with other verticals like Project Sales, Services, Commercial, SCM and Marketing function to promote sales and service to customers

Team Management:

- Work on growth and development of the reporting team by providing them with required inputs, direction and opportunities.

- Productive utilization of manpower resources to drive business growths