Area Sales Manager - FMCG

Role Overview:

- Drive sales targets and revenue growth across assigned territory

- Manage and expand dealer / distributor network

- Appoint new channel partners and strengthen market presence

- Monitor competitor activity and market trends

- Lead and mentor sales team (Sales Officers / Executives)

- Ensure timely collections and credit control

- Plan and execute sales strategies and promotional activities

Key Skills:

- Strong territory management

- Channel sales & distribution handling

- Negotiation & relationship management

- Team leadership

- Market development