Area Sales Manager - Automotive Industry

Area Sales Manager - Listed Automotive (MBA: 4 yrs+) - Jaipur /Bangalore/Kolkata/Lucknow/Guwahati/Raipur

Employer - Listed Automotive Company

Role. - ASM

Job Location - Jaipur /Bangalore/Kolkata/Lucknow/Guwahati/Raipur

Role and Responsibilities

- Understanding of sales processes

- Dealership Management

- Product Knowledge - Market Intelligence - Competition Tracking

- Network development

- Negotiation and Conflict Resolution

- Sales Training

- Local Activation

- BTL activations

- Marketing

Sales Vs. Targets:

- Achieving the sales targets through channel partners in the assigned region

- Increasing the market share for the assigned region by providing strategic directives

- Involved in the preparation of Sales plan with CH for setting sales targets for Sales executives by analysing actual sales vs expected sales

- Updating market developments periodically to facilitate proactive steps to combat competition

- Analysing market sales data and customer satisfaction data

- Drive volume and Market Share growth in all categories sold

Network Coverage:

- Identifying the network gaps & identify prospective dealers

- Managing the business by monitoring each dealership in terms of viability and profitability

- Identifying new towns for Expansion

Systems and Processes:

- Capturing ASM best practices and deploy them horizontally in concerned areas

- Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities

- Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity

- Timely entering targets and achievements on internal platform (CDMS)

Manpower:

- Ensuring adequacy of manpower at channel partners

- Timely training of the Dealership Sales Manpower

BTL/Local Level Marketing:

- Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction

Stock and Working Capital:

- Managing the funds flow to the dealerships and ensure optimization of working capital

- Stock planning & correction

Finance:

- Manage funds flow to the dealerships by way of coordinating with the Financiers

- Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding

- Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships